Latest Industry News
Stellenbosch University, Boomtown reach significant brand identity milestone
Stellenbosch University (SU) and Nelson Mandela Bay advertising and marketing communications agency, Boomtown, have reached a significant milestone in the institution’s brand identity renewal journey with the unveiling of a new visual identity. Striking a fine balance between an institution with heritage and the need to progress into the future, the new ‘S’-stream logo replaces... Continue reading→
First Hybrid Billboard in SA
Outdoor Network has strengthened its market-leading position in the South African Out of Home (OOH) industry by launching an innovative hybrid billboard that is set to provide advertisers with an enhanced media solution designed specifically to deliver greater levels of impact and recall of brand communication. In the process it continues to set the standard... Continue reading→
Family Feud SA back for a second season
After a hugely successful first season on e.tv, Family Feud SA is back on our screens from this Sunday the 9th May for Season 2. Family Feud South Africa initially launched on Sunday, 5th of April 2020 during the national South African COVID-19 lockdown and entertained the entire family every Sunday at 6 pm over 26-Episodes.... Continue reading→
ACA Issues RFI For the Provision Of Preferential Insurance Rates To Ad Industry
The Association for Communication and Advertising NPC (ACA) has taken a decision to conduct a review of its financial services provider as well as the current insurance policies which are accessible at preferential rates by member agencies of the ACA. The policies under review cover Cancellation & Abandonment Insurance and Personal Accident Schemes policies. All... Continue reading→
Surprise! People Change
By: Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that this is where things are going to get interesting. Reminiscing over the years, as... Continue reading→
MLA Announces Launch of Cape Town Office
Moonyeenn Lee & Associates (MLA), now the largest talent agency on the African continent, has announced that it is opening a new office in Cape Town. The launch of a representative office in the heart of one of South Africa’s premier film destinations follows fast on the heels of a recent announcement that the agency... Continue reading→
Are media agencies limiting growth opportunities?
By Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities for all staff members, especially when you are in the beginning of your career.... Continue reading→
FoxP2 continues to live up to Number 1 Scopen ranking
FoxP2 continues to live up to its Number 1 ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the 2020/2021 Marketing Achievement Awards, including a first place in the Excellence in Brand Positioning category for FNB. This campaign, which positioned FNB as a ‘one-stop-shop’ integrated financial services provider, covered all... Continue reading→
RAPT Creative’s new PR & Influencer Partnerships division launches with new Beefeater Blood Orange Gin Campaign
RAPT Creative’s new Public Relations & Influencer Partnerships division leapt out of the starting blocks with an exciting digitally-led South African roll-out of Beefeater’s Blood Orange Gin global launch. Comprising digital content and out-of-home and instore elements, phase one of the launch, which kicked off on March 1st, took place during the uncertainty of South... Continue reading→
The fine art of giving a sh*t
By Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting to get a steady flow of professional sports on the box – I end... Continue reading→