Latest Industry News
Lifestyle is about choices and Phonefinder.co.za enables you to compare more
Phonefinder.co.za, a local online cellular contract comparison engine, has expended its offering to further help consumers save on their monthly bills. According to Lance Krom, founder and managing director at Phonefinder, the company’s established and successful business model, which leverages its systems that enable consumers to compare cellular contract options, and its integrated online sales... Continue reading→
ABSAVILLE, ABSA’s EDUTAINMENT SOAPIE, HITS THE AIRWAVES OF NINE SABC AFRICAN LANGUAGE STATIONS
The second series of Absaville, Absa’s bespoke storytelling campaign, hits the airwaves of nine SABC African Language Stations on Thursday 6 April, bringing Absa’s Shared Growth strategy to life on radio. Packaged as a ten minute show-within-a-show, the series is perceived as programming rather than advertising, designed to bring audiences back for more each week,... Continue reading→
Hubble appointed as Uber’s preferred in-vehicle interactive entertainment partner
Uber and a new start-up from Cape Town, Hubble, have joined forces to entertain Uber riders with interactive entertainment during their trips. According to Justin Duveen, CEO of Hubble, their vision is to use innovative technology to entertain and inspire new adventures for Uber riders. “We, at Hubble, are excited to make a difference to... Continue reading→
LEARN HOW TO BECOME A RAINMAKER AND SECURE AN ENDLESS STREAM OF CLIENTS
Deon Binneman, the Reputation Go-to Guy is hosting a one-day, interactive workshop called “Marketing Professional and Consulting Services Workshop – How to Market your Consulting Practice, Services and Thought Leadership” on the 24th April for independent consultants and professional service providers that will provide valuable insight into the marketing of professional and consulting services. The... Continue reading→
Independent Online signs with Lotame
In an African first, Independent Online (IOL) has signed with the world’s largest independent data management platform, Lotame. Initiated and facilitated by Lotame’s official reseller in Africa, Mark1 Media, IOL will now be able to know more about their audience than ever before. User behaviour, interests and online journeys will enrich their offering not only... Continue reading→
For PR to survive, industry must tackle talent shortage
There is a huge shortage of skills in the industry and this is largely due to training being neglected historically. Agencies and corporates need to invest in training to grow the talent pool writes, Joanna Oosthuizen — Ogilvy Public Relations National Managing Director The communications landscape is changing and there is a need for new... Continue reading→
Rogerwilco shortlisted for prestigious Digiday Content Marketing Awards
Cape Town-based performance marketing agency Rogerwilco has garnered a major accolade, having been shortlisted for the prestigious international Digiday Content Marketing Awards. The company is one of five nominees up for Best Content Marketing Tech Platform, a category reserved for technology platforms which assist brands in connecting with their audience, be it through the use... Continue reading→
CINEMARK IS ON THE LOOKOUT FOR THE COUNTRY’S CREATIVELY TALENTED YOUNG LIONS
If you have what it takes to create an award-winning advert under pressure and in the most extreme of conditions – and still come out smiling on the other side – we are looking for you! If you want to test yourself against the best young creative talent in the country for the ultimate prize,... Continue reading→
LexisNexis uncovers its value proposition with Boomtown
Boomtown has been briefed by LexisNexis South Africa, to develop a unified brand value proposition and to develop a strategic plan to take it to market. In November 2015, LexisNexis South Africa, part of RELX Group, acquired Korbitec from the Naspers Group, and established LexisNexis South Africa as the leader in conveyancing solutions in the... Continue reading→
AFRICA IS RIPE FOR DISRUPTION®
Africa’s fluctuating markets require a nimble-footed approach by marketers, who need to challenge convention and adopt breakthrough, original and interesting approaches to their communication strategies. If they don’t, they are not going to survive in an environment where change is the only constant, writes Graham Cruikshanks, TBWA\ Africa’s Director of Africa Operations. The Africa rising... Continue reading→