Latest Industry News
FoxP2’s ’16 Days of Light’ campaign shortlisted for a Glass Lion – for Change
FoxP2’s ’16 Days of Light’ campaign for 1st for Women has been shortlisted for a Glass Lion for Change, an award bestowed by judges at the Cannes International Festival of Creativity to recognise work that implicitly or explicitly addresses issues of gender inequality or prejudice. “This year, only 20 entries made the finalist shortlist, effectively... Continue reading→
FoxP2 increases BEE ownership to 51%
In a positive step forward for transformation in the South African advertising industry, FoxP2 has increased its recognised Black ownership from 45% to 51% through an investment in the agency by the Vumela Fund, established by FNB Business and Edge Growth. FoxP2 was founded in Cape Town late in 2005 and opened a Johannesburg office... Continue reading→
Dashni Vilakazi appointed Managing Director at The MediaShop Johannesburg
After a several months long stringent interviewing process, Chris Botha, Group Managing Director at Park Advertising has confirmed the appointment of Dashni Vilakazi as the new Managing Director for The MediaShop Johannesburg effective 1 July 2021. Dashni joins The MediaShop from her previous roles as GM of Marketing where she headed up Absa’s Investment, Wealth,... Continue reading→
Egg Films announces new partners, Lebogang Rasethaba and Zwelethu Radebe
Egg Films has boosted its leadership firepower with director Zwelethu Radebe and director and Arcade co-owner Lebogang Rasethaba joining long-standing colleague, executive producer Colin Howard, as the ‘nest’s’ main shareholders and partners. The move comes after director Sunu stepped down as partner to focus on his longform. Founded over 21 years ago, Egg Films is... Continue reading→
When digital goes on a diet in 2022, we all win!
By: Herman Degener, Digital Media Strategist at The MediaShop Next year ushers in a watershed moment in the brief but ferocious life of the internet… 2022 marks the year where Google will sunset the third-party cookie! No, I’m not making a joke about a humble choc-chip cookie riding off into the sunset, I’m talking about... Continue reading→
TAMS panel healthy and in full working order
According to the Broadcast Research Council of South Africa (BRC), the core of South African TV measurement, the TAMS (TV Audience Measurement Survey) panel, is in full working order with no reports of loss of signal on the back of the commencement of the phased switch-off of analogue television transmitters in the Free State. “The... Continue reading→
Social e-Commerce ramps up online sales
By Yvette Gengan, Digital Strategist at The MediaShop Covid-19 has been one of the main reasons for digital transformation across many markets, particularly in the e-commerce space. As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space. What do we... Continue reading→
What brands need to know about working with podcasts
By Jon Savage, Director at InBroadcasting, a division of HaveYouHeard Podcasting has recently experienced dramatic growth in Africa fueled – like so many innovations on the continent – by the rapid development and adoption of mobile technology, better and broader internet access and, more recently, the overload of available content and more ‘downtime’ caused by...
Africa Day: The sum of us
‘My humanity is bound up in yours, so we can only be human together.’ – Desmond Tutu At Matrix Communications Group (Matrix Group) people are at the heart of what we do and this is evident in the specialist agencies we’ve acquired over the last nine months. The specialist companies focus on research, shopper marketing,... Continue reading→
Acquisition of creative agency, SoulProviders Collective strengthens Matrix Group
The Matrix Communications Group (MCG) is excited to announce the acquisition of the growing creative agency SoulProviders Collective (SPC), which celebrated its 10th birthday on 7 May, 2021. SPC is a 100% locally-owned, owner-managed pan-African creative agency with vast experience in the ever-evolving digital and communications space. Founded by Sarah-Jane Boden in 2011, the SPC... Continue reading→