Latest Industry News
Establishment Survey full year results unpacked
On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure. The ES is a multi-purpose, multi-media survey providing context for all media platforms and all... Continue reading→
Marketers rejoice as tourists flock through Cape Town Int. Airport
Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017[1] by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year[2], the Mother City continues to wow leisure and business travellers, both locally and internationally. Although... Continue reading→
From Printism to Print-o-vation
Fact – local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation. “Historically, creative opportunities in print have been limited,” says SPARK Media’s Strategic Marketing Services Director, Justine... Continue reading→
OMO Auto flips the gender script with progressive TV Ad
OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house –... Continue reading→
Partnering with an entrepreneurial Black-Owned Agency
25 years ago, there very few – if any – black owned and run agencies. Probably the only one at that time was Herdbuoys. They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search...
Leading Dutch eLearning specialist launches South African business
aNewSpring, a dutch-based learning technology company has announced the opening of its Johannesburg-based office with exclusive distributor, New Leaf Technologies. Announced at the recently held E-learning Insights 2017 conference in Johannesburg and Cape Town, aNewSpring co-owner, Rene Persoon, said that it was the ideal platform to unveil plans to launch aNewSpring Africa. “We have been... Continue reading→
McCain South Africa takes the number two spot in the Kantar Millward Brown Best Liked Ads for Q1
McCain South Africa is excited to announce that their, “Jessi advert” has been voted into the number two spot, for Q1, in the Kantar Millward Brown Best Liked Ads 2017 survey. The Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials. These are the ads that have been rated as the... Continue reading→
Reaching decision makers with your message using data activation
There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that. ... Continue reading→
South Africa’s ZAlebs announces new leadership and continuing growth
ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks... Continue reading→
Bayeza: turning interns into future leaders
As an Eastern Cape agency with a national client base, Boomtown found it challenging to find the talent it needed. As a solution it created an intern programme, Bayeza. In its fifth year, the agency is looking to hire its next intake of graduates to become part of the team and become moulded into outstanding,... Continue reading→