Latest Industry News
Activations and experiences should be focal point for marketers
Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, consumers want to engage with brands through experiences and activations that are exciting, interesting, educational or add value to their lives in some way.... Continue reading→
Cell C’s 2019 Take a Girl Child to Work campaign takes flight with South Africa’s first African female commercial pilot
The first African female commercial pilot in South Africa, Asnath Mahapa, has become the spokesperson for 2019’s Cell C Take a Girl Child to Work Day® campaign. This initiative is aimed at broadening young people’s horizons in South Africa, specifically teen girls, and helping them explore all of the career opportunities available. “Many of us... Continue reading→
Debonairs Pizza Reminds Fans To Take Advantage Of Its Free Delivery Service With New TVC Campaign
In a world where convenience comes at a price, South Africa’s leading quick service restaurant in the pizza category, Famous Brands’ Debonairs Pizza, is reminding fans to take advantage of its free delivery service with three punchy television commercials in a campaign called ‘Skaba Dom’. Intended to run over an extended period with different flighting... Continue reading→
Outdoor media = digital media… when creatives get it right
By Genevieve Considine, General Manager, ADreach Outdoor ads are booming in the smartphone age – and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age? Outdoor media gets a bad rap for being an outmoded media type that suffers... Continue reading→
As Brazil’s New President Jair Bolsonaro Takes the Top Spot as the Most Engaged World Leader on Facebook
BCW Study Finds 50 Leaders Have Paid to Promote Their Posts, Including U.S. President Donald Trump Who Has Promoted More Than 50,000 Posts on Facebook Since Creating His Page Indian Prime Minister Narendra Modi is by far the most popular world leader on Facebook, with more than 43.5 million likes on his personal page and... Continue reading→
Sasol invokes iconic SA ad in latest campaign from FCB Joburg
Sasol Energy has invoked an iconic South African ad first flighted 27 years ago in its latest fuel campaign from FCB Joburg, coincidentally the agency responsible for the TVC when it was trading as Lindsay Smithers-FCB. Sasol ‘Super 100 Glug-Glug’ featuring a red Ferrari, Jack Russell and little boy playing in his bedroom, was... Continue reading→
Josephine Buys appointed CEO of PRC
The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has a diverse and passionate career history in publishing and marketing, most recently growing and transforming the IAB SA as its inaugural CEO. The PRC has been conducting pioneering studies in the publishing space since 2016.... Continue reading→
CNN International learns how African companies are learning Chinese etiquette
On CNN’s Marketplace Africa, host Eleni Giokos learns how African companies are being educated on Chinese business etiquette to get an edge over the competition and help close deals with Chinese investors. Throughout the programme Giokos speaks to a range of industry experts including Director of the Mandarin Training Centre, Lucia Hau-Yoon, and Managing Director... Continue reading→
It pays to be emotional
by Pippa Scaife, Commercial Director, Emerging Brands, CNN International Commercial. I am a ‘feminist’. It’s a title that’s crept up on me over the last few years, as I’ve become increasingly impassioned about gender equality and increasingly frustrated by the constant barrage of news stories suggesting that we don’t yet have it. Once upon a... Continue reading→
Ogilvy Emerges Triumphant At The 2019 SABRE Awards
Ogilvy has emerged triumphant in the global PR industry’s prestigious Sabre Awards for the Africa Region, with Ogilvy offices capturing 43% of all trophies awarded. Ogilvy won a total of 16 awards. The official awards ceremony will be held at the Kigali Serena Hotel in Kigali, Rwanda, on Thursday, 16 May. “The past two African... Continue reading→