Latest Industry News
Coca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR... Continue reading→
Outdoor Network’s high-definition (HD) rotating digital site a first in Cape Town
Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location. According to Outdoor Network’s General Manager Thulani... Continue reading→
The MediaShop empowers from within
One of South Africa’s biggest media agency’s The MediaShop, has looked within its ranks to build up its mid to senior management teams. With three recent Business Unit Manager promotions, the agency is securing its future management and leadership teams. “We believe that offering our teams the best opportunities for personal and business growth offers... Continue reading→
First Choice Custard launches second custard Soft Life campaign
First Choice Custard, produced by leading dairy manufacturer Woodlands Dairy, has launched its second The Soft Life campaign following its initial success, which led to significant growth in both sales and social media followers. Marilee Jansen van Nieuwenhuizen, Brand Manager at Woodlands Dairy and First Choice, says it was a no brainer to build on... Continue reading→
Using tech for good
Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but... Continue reading→
South Africa, get ready to ‘widen the circle’ with Jameson Irish whiskey
In a move towards dialling up the emotional connection with its consumers; Jameson Irish whiskey launched, (7 November 2022), its global brand campaign entitled Widen the Circle in South Africa. The campaign, which builds on Jameson’s long held belief that life is better shared by inviting people to reach out and invite others in for... Continue reading→
Top 50 DSTV programmes – October 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00. Adults 15+ years U:38694 S:8633 All Individuals Age 4+ DSTV U:23690 S:7026 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Mon 03/10/2022 1931 2000 MZAN Gomora Dram 2.58 997 735... Continue reading→
Top 50 FTA programmes – October 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00. Day Date From To Station Programme Title Genre AR Viewers Share Mon 17/10/2022 2030 2059 S1 Uzalo Dram 15.21 5 885 560 57.1 Mon 17/10/2022 1929 1958 ETV... Continue reading→
TCL TVs now available at Pick n Pay hyper stores
Due to popular demand of their televisions, TCL South Africa will be increasing the number of outlets to Pick n Pay Hypermarket stores where TV, sport and gaming enthusiasts can purchase the latest in Google activated screen technology with impressive refresh rates. “We’re excited to announce that our TVs are now available at 21 Pick... Continue reading→
Adspend – August 2022
The Top 10 South African August 2022 advertisers. Advertiser Aug-20 Advertiser Aug-21 Advertiser Aug-22 1 UNILEVER SA R 132 666 558 UNILEVER SA R 179 828 365 UNILEVER SA R 236 748 794 2 CLIENTELE LIMITED R 107 406 702 GLAXOSMITHKLINE R 135 521 351 CLIENTELE LIMITED R 143 973 041 3 GLAXOSMITHKLINE R 103... Continue reading→