Latest Industry News
Park Advertising introduces Lucid Media
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director... Continue reading→
The growth and decline of ad spend during the pandemic
By Muhle Hlabano, Business Unit Manager at The MediaShop We all know that 2020 was a disruptive year due to the Covid 19 pandemic. Varying Lockdown Levels resulted in a contracted SA economy, a significant drop in advertising spend and several sectors completely shut down, not unlike what we’re experiencing now during adjusted Level 4.... Continue reading→
RAPT Creative launches Jameson #TasteInMusic Campaign
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson, as part of the brand’s efforts to ensure it stays top of mind with consumers. The agency, which played an instrumental role in helping clients who historically relied... Continue reading→
The state of social media in South Africa
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some platforms fared better than others. TV benefited from a captive, stay at home audience with more time on their hands. Newspapers and... Continue reading→
ACA announces incoming Board of Directors for 2021/2022 fiscal
The new Board of Directors of the Association for Communication and Advertising (ACA) for the 2021/2022 fiscal was announced at the association’s 74th Annual General Meeting held on Wednesday 30th June 2021. The incoming Board is as follows: Wayne Naidoo: Chair Duke Advertising Chief Executive Officer Karabo Songo: Exco The Brave Group Group Chief Executive... Continue reading→
In the times of tragedy, look for the helpers
This week’s mass lootings, riots and violence has rocked South Africans from all works of life both here at home and abroad. But despite the heartache of loss of life, income and employment, South Africans can always be counted on to come together in times of tragedy. “South Africans are one of the most resilient... Continue reading→
ACA invites black women to sign up to the Leading Women Creating Change in the New World Order programme
The Association for Communication and Advertising (ACA) and the Media Development & Diversity Agency (MDDA) are championing transformation in the industry, specifically the gender agenda, with a programme that will move ambitious bright young black talent from discourse to action and celebrate the industry champions who are moving from good intentions to action. The Leading... Continue reading→
Podcast landscape in South Africa on brink of delivering real returns
The podcasting business in South Africa is on the brink of delivering real returns for its participants – for podcasters that means meaningful financial reward, and for the brands that have explored the genre as a marketing tool that translates into solid KPIs that would impress even the most jaded of boardrooms. That’s according to... Continue reading→
2021 Effie Awards South Africa last minute entry deadline imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to submit their entries for the inaugural Effie Awards in South Africa as the Last-Minute Entry Deadline date of July 15th nears. This is the first time that the globally recognised Effie... Continue reading→
adidas prioritises maximum visibility with iconic Outdoor Network site
Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities... Continue reading→