Latest Industry News
Young people leading the way within the Matrix Group
Two agencies within the Matrix Communications Group (Matrix Group) are run by young people under 40, who have already seen the value of collaboration increase their client base, and, as a result, retain or even increase their teams. Joziwood, is a content production company; and SoulProviders Collective (SPC) is a women-led creative agency. What these... Continue reading→
What’s up with data privacy in South Africa?
By Jarred Mailer-Lyons, Head of Digital at The MediaShop The paranoia is real and if you’re worried about your devices listening in to your conversations and tracking your every move then it’s time to disable, de-activate and delete… I was recently interviewed on East Coast Radio (ECR) about our phones tracking every move we make,... Continue reading→
South African Marketing Industry Alliance launches WFA Global Diversity, Equity & Inclusion (DEI) Census
The World Federation of Advertisers (WFA) is launching the world’s first-ever global Diversity, Equity and Inclusion (DEI) census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession. In South Africa, an alliance comprising MASA, the local WFA affiliate and sister industry bodies the ACA,... Continue reading→
Boomtown assists National Glass to launch CSI initiative
Nelson Mandela Bay creative agency, Boomtown, has assisted National Glass in launching a corporate social initiative specifically targeting the youth in Gqeberha’s Northern Areas. The safety of communities in the Northern Areas is threatened daily by violent behaviour driven by socio-economic factors, including a high unemployment rate. As the first step in its CSI commitment,... Continue reading→
PMG Invests in Human Capital with Chris Hitchings Appointment
With an eye on human capital as a cornerstone of any successful business, Provantage Media Group has bolstered its senior management team with the key appointment of media industry veteran Chris Hitchings as PMG’s new Head of Human Capital and Group Projects. “The PMG board has taken a decision to invest in our most important... Continue reading→
AMPD Studios by Old Mutual shortlisted for WARC Awards
AMPD Studios by Old Mutual, the financial institution’s innovative solution to connecting with young people, has been shortlisted for the WARC Awards for Effectiveness, an achievement HaveYouHeard MD Jason Stewart is billing as ‘a pretty big deal’. The WARC (World Advertising Research Centre) Awards recognise next-generation marketing effectiveness. Winning a WARC Award shows that you are developing and... Continue reading→
The BRC releases Interim Radio Data
Given the previous lack of available RAMS data due to Covid, the Broadcast Research Council of South Africa (BRC), has now released an interim radio dataset (surveyed by Ask Afrika) to the industry. The need for human connection has never been greater and radio, in part, fulfils that need! “We’re extremely pleased to report that... Continue reading→
Don’t give up
By: Colin Rampersadh, Business Unit Manager at The MediaShop Growing up I used to go to hospital twice a month on a Friday for epilepsy treatment at the young age of six. My Mum never missed my appointments and I was closely monitored by the doctors. Dr Muller used to tell my Mum to get... Continue reading→
FoxP2’s ’16 Days of Light’ campaign shortlisted for a Glass Lion – for Change
FoxP2’s ’16 Days of Light’ campaign for 1st for Women has been shortlisted for a Glass Lion for Change, an award bestowed by judges at the Cannes International Festival of Creativity to recognise work that implicitly or explicitly addresses issues of gender inequality or prejudice. “This year, only 20 entries made the finalist shortlist, effectively... Continue reading→
FoxP2 increases BEE ownership to 51%
In a positive step forward for transformation in the South African advertising industry, FoxP2 has increased its recognised Black ownership from 45% to 51% through an investment in the agency by the Vumela Fund, established by FNB Business and Edge Growth. FoxP2 was founded in Cape Town late in 2005 and opened a Johannesburg office... Continue reading→