Latest Industry News
The local newspaper footprint is evolving
In a bid to give local and national advertisers the most effective reach and a more effective solution for readers and brands, Caxton Local Media is evolving and adapting some of its local newspapers’ footprints. The recent decision was made due to the current tough economic climate coupled with the company’s solution-driven response to these... Continue reading→
South Africans want brands to keep being active in their lives during lockdown
A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown. According to the agency’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active and should be useful, whether to... Continue reading→
Caxton Local Newspapers return to SA homes
After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working around the clock to cover the stories and source relevant Covid-19... Continue reading→
Updates at The Marketing Research Foundation
The Marketing & Research Foundation (MRF) has had a busy few months recently with the appointment of a new CEO, Johann Koster, and ensuring that the launch of MAPS remains on track. In what is proving to be a very challenging period for the marketing industry, the MRF Board has quickly put processes in place... Continue reading→
The ACA and MASA launch joint initiative to future proof the industry
The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part of the ACA’s #ACACaresCovid programme... Continue reading→
A lesson in humanity
By: Isla Prentis, The MediaShop We keep hearing that everyone is in the same boat. But it’s really not like that. We are in the same storm yes, but we are not in the same boat. Your ship can be shipwrecked and mine may not. Or vice versa. The text above was the beginning of... Continue reading→
Digital Transformation, then and the Covid-19 now
By: Andrew Dabbs, Digital Media Strategist at The MediaShop They said, “there is time”, “the investment in technology could be made next year” and that “things were not going to change overnight”, “consumer habits will remain the same”, “don’t change something that not broken” and then came COVID19. The world has spun into absolute shock... Continue reading→
Tomorrow Trust launches social media challenge to assist vulnerable learners during lockdown
The Tomorrow Trust, a non-profit organisation supporting children and youth in need throughout their educational journey, has launched a social media campaign to assist its beneficiaries or their caregivers stay connected to support during lockdown. #SchoolUniformChallenge calls for South Africans to post throwback pictures of themselves in their school uniform on social media, tag two... Continue reading→
Mukuru appoints Workbench to grow the brand across Africa
Workbench, the brand building communication agency, was recently appointed as Mukuru’s creative agency partner. The appointment includes above the line as well as below the line campaigns for the leading African money transfer service brand. Working closely with the Mukuru exco and Watson Ferguson marketing consultancy, Workbench was brought on in 2019 to conduct a... Continue reading→
ACA updated pitch guidelines during Covid-19 pandemic
In light of the challenging economic circumstances brought about by the devastating COVID-19 pandemic, the ACA has initiated a number of #ACACaresCovid activities to provide guidance and assistance to its members and the broader industry. As all businesses grapple with the financial and practical implications of this unprecedented situation, the ACA has identified three key... Continue reading→