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Stories sharing a boon for digital marketers

Updated Stories feature creates new opportunities for engagement across Facebook’s family of apps “If you’re not already using Stories in your social media marketing, then you’re doing it wrong.” That’s the opinion of Gil Sperling, co-founder and CTO of local Facebook Marketing Partner, Popimedia. Sperling recently returned from F8, Facebook’s annual developer conference, where major... Continue reading

Win one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24’s kicks off #Ads24Diski18!

Last year Ads24 introduced players to #Ads24Diski, a game that invited agency contenders to flex their fingers in an online battle for the ultimate title. The competition aimed to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it, online and via mobile devices.... Continue reading

East Point woos shoppers with Katy Perry campaign

In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media.  Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With... Continue reading

Education in SA’s design and creative industries mirrors the world’s best!

Harry Kalmer, Faculty Head: Creative Brand Communication at the AAA School of Advertising Johannesburg Campus recently travelled to Denmark where he was invited by the Brecht House Foundation. He also travelled to Copenhagen, to study the Danish approach to preparing students for a career in the creative industries. In a country that is as famous... Continue reading

Primedia Outdoor continues to expand its digital footprint in Sub-Saharan Africa

As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for... Continue reading

Ads24 wins Commercial Innovation and Best Business to Work For awards

This is a bumper year for Ads24, which not only won the Commercial Innovation Award, but was also presented with trophy for Best Business to Work For at the recent Media24 award gala, which follows the media company’s annual conference, Teamspeak. The awards seek to recognise excellence across Media24’s businesses in digital media and services,... Continue reading

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