Latest Industry News
Lessons from TV
Colin Ramparsadh, Business Unit Director at The MediaShop Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of the box instead of studying would ruin our lives! There is some merit in watching television though – let me explain. In the... Continue reading→
ACA issues RFI for EFFIE AWARDS SA events and sponsorship supplier
The ACA, the local organising partner of the global Effie Awards and host of the Effie Awards South Africa, is conducting a review of the Events and Sponsorship Supplier for the upcoming 2022 Effie Awards South Africa Programme. Prior to the RFP being issued, the ACA will be shortlisting suppliers and invites all interested parties... Continue reading→
TMI Media awarded the Sanlam and Santam traditional media business
TMI Media, a member of the Matrix Communications Group (Matrix Group), has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested 5-month pitch process. TMI Media is one of the fastest growing, independently owned agencies in the country. It has been recognised as a leader by winning a number... Continue reading→
Boomtown seeks graduates for Bayeza 2022
Full-service agency Boomtown is seeking university or college graduates from the marketing and advertising disciplines to join its Bayeza Graduate Internship Programme. For the 2022 intake, Boomtown is looking for graduates from across South Africa to fulfil the internship roles available in its Eastern Cape and Johannesburg offices, art director, conceptual designer, animator, social media... Continue reading→
Thule Ngcese joins Boomtown
Creative heavy-weight Thule Ngcese has joined Boomtown to add punch to the agency’s efforts to buff its creative output. With several local and international awards under his belt, including 2 Loeries Grand Prix, Thule is an art director by trade. He entered the advertising agency ring as an art director at The Jupiter Drawing Room... Continue reading→
Hang tight – We’re nearly there!
By Gareth Grant, Business Unit Manager at The MediaShop Is it just me, or does 2021 feel like it has just been an extension of the chaos and difficulties of 2020? Although I didn’t think it was possible after last year, it felt like there were a lot more downs than there were ups. With... Continue reading→
Consumers need a good reason to shop this Black Friday
Last year’s Black Friday retail sales massively underperformed for many reasons, according to Marino Sigalas, Account Director at The MediaShop. He says that some consumers were not comfortable with the thought of being shoulder to shoulder with other shoppers during a pandemic. “Although we are in a better space this year versus last in terms... Continue reading→
Boomtown throws down the gauntlet
Boomtown – an agency that has maintained a low profile over the years but lists several of South Africa’s either very successful, favourite or heritage brands as clients on its books – has thrown down the gauntlet with an impressive showing at the 2021 Pendoring Awards. The agency, which has not prioritised participation in award... Continue reading→
Mandisi Ads gives impetus to the COID Act
In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for... Continue reading→
MAPS all the data in one place!
In its most recent presentation, the Marketing Research Foundation (MRF) released the data of the first full year Marketing All Product Survey (MAPSTM) to its subscribers and the media, marketing and advertising industries. The presentation covered the latest MAPSTM data for the period July 2020 to June 2021 and is the the MRF’s first full-year... Continue reading→