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South African interpretation of global Toyota campaign, Start Your Impossible.

The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07,... Continue reading

Why Shoppa Shows induce trial and drive sales

Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These highly entertaining shows do wonders for brands that want to reach consumers directly and change their buying behaviour. Digital marketing may expand the reach of a brand, but... Continue reading

Announcing Nahana Communications Group: An Innovative Offering Launched To Better Deliver For South Africa’s Advertising & Marketing Demands

South Africa’s advertising and marketing communication industry has a new group of agencies, Nahana Communications Group. Bringing together digital specialist Hellocomputer; media agencies The MediaShop and Meta Media; content creator Fuelcontent; public relations consultancy Weber Shandwick and full-service agencies FCB Joburg, HelloFCB+ and McCann1886 as well as a socio-economic development arm, Nahana Foundation, Nahana Communications... Continue reading

Fledgling – Still the best word to describe influencer marketing

by HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen The best word to describe the state of influencer marketing in South Africa is ‘fledgling’. If we were to select an analogy closer to home, it would be ‘teenager’; someone showing signs of maturity, promise and independence but just as often being unpredictable and unreliable. And... Continue reading

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