Latest Industry News
Stories sharing a boon for digital marketers
Updated Stories feature creates new opportunities for engagement across Facebook’s family of apps “If you’re not already using Stories in your social media marketing, then you’re doing it wrong.” That’s the opinion of Gil Sperling, co-founder and CTO of local Facebook Marketing Partner, Popimedia. Sperling recently returned from F8, Facebook’s annual developer conference, where major... Continue reading→
Win one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24’s kicks off #Ads24Diski18!
Last year Ads24 introduced players to #Ads24Diski, a game that invited agency contenders to flex their fingers in an online battle for the ultimate title. The competition aimed to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it, online and via mobile devices.... Continue reading→
Weathermen & Co Welcomes You To Your New Life
New NBL ad drives home Responsible Drinking According to the Motor Vehicle Accident Fund’s statistics for 2017, Namibia experienced 2 280 crashes, 2 001 injuries and 420 deaths between 1 January – 30 July. Most of these were linked to driving under the influence. When asked about their drinking and driving habits, many Namibians admit to... Continue reading→
Ruby and the Powerpals make kids electricity wise
Ruby and the Powerpals is an educational resource designed by Eskom in partnership with branded content specialists Creatrix to teach young children about saving electricity in the most creative way possible through love of reading. The well-known story collection introduces children aged 5 to 7 to Ruby, a sweet little girl who learns about electricity... Continue reading→
East Point woos shoppers with Katy Perry campaign
In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media. Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With... Continue reading→
Cell C Begins corporate identity evolution
Following its recapitalisation in December last year, Cell C has begun the process of evolving its strategic focus and, with this, its brand identity. Aided by FCB Africa group agency, 1886, the mobile communications solutions provider kicked off the rebrand with a colour change to orange and purple on all new marketing materials including all... Continue reading→
Education in SA’s design and creative industries mirrors the world’s best!
Harry Kalmer, Faculty Head: Creative Brand Communication at the AAA School of Advertising Johannesburg Campus recently travelled to Denmark where he was invited by the Brecht House Foundation. He also travelled to Copenhagen, to study the Danish approach to preparing students for a career in the creative industries. In a country that is as famous... Continue reading→
Primedia Outdoor continues to expand its digital footprint in Sub-Saharan Africa
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for... Continue reading→
Ads24 wins Commercial Innovation and Best Business to Work For awards
This is a bumper year for Ads24, which not only won the Commercial Innovation Award, but was also presented with trophy for Best Business to Work For at the recent Media24 award gala, which follows the media company’s annual conference, Teamspeak. The awards seek to recognise excellence across Media24’s businesses in digital media and services,... Continue reading→
What’s up in the world of Digital OOH in SA?
Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the most... Continue reading→