Latest Industry News
Surprise! People Change
By: Louise Hefer, Business Unit Manager at The MediaShop My husband and I recently celebrated our 13-year wedding anniversary. We joked about how our relationship is entering the teenage phase and is officially in high school before somewhat nervously acknowledging that this is where things are going to get interesting. Reminiscing over the years, as... Continue reading→
MLA Announces Launch of Cape Town Office
Moonyeenn Lee & Associates (MLA), now the largest talent agency on the African continent, has announced that it is opening a new office in Cape Town. The launch of a representative office in the heart of one of South Africa’s premier film destinations follows fast on the heels of a recent announcement that the agency... Continue reading→
Are media agencies limiting growth opportunities?
By Nadine Lerm, Media Strategist at The MediaShop The current organisational structure of most media agencies is quite flat, and by that, I mean that there are few levels between management and staff level employees. This organisational structure offers enormous opportunities for all staff members, especially when you are in the beginning of your career.... Continue reading→
FoxP2 continues to live up to Number 1 Scopen ranking
FoxP2 continues to live up to its Number 1 ranking for effective creativity in the 2019/2020 Scopen report with an impressive performance in the 2020/2021 Marketing Achievement Awards, including a first place in the Excellence in Brand Positioning category for FNB. This campaign, which positioned FNB as a ‘one-stop-shop’ integrated financial services provider, covered all... Continue reading→
RAPT Creative’s new PR & Influencer Partnerships division launches with new Beefeater Blood Orange Gin Campaign
RAPT Creative’s new Public Relations & Influencer Partnerships division leapt out of the starting blocks with an exciting digitally-led South African roll-out of Beefeater’s Blood Orange Gin global launch. Comprising digital content and out-of-home and instore elements, phase one of the launch, which kicked off on March 1st, took place during the uncertainty of South... Continue reading→
The fine art of giving a sh*t
By Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting to get a steady flow of professional sports on the box – I end... Continue reading→
Khangelani Dziba to run RAPT Creative’s new PR & Influencer Partnerships division
Just weeks after opening satellite offices in the United Kingdom and Ukraine to work with the clients it signed in Europe at the beginning of the year, South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, has appointed Khangelani Dziba to establish and lead its new Public Relations & Influencer Partnerships division. With qualifications... Continue reading→
Applications to judge 2021 Effie Awards South Africa announced
The Association for Communication and Advertising (ACA) invites representatives of the marketing and communication industry to apply for consideration to be selected to the 2021 Effie Awards South Africa judging panel. Effie highly recommends encouraging members of your team and client partners to apply to be an Effie judge. Judging helps team members better understand... Continue reading→
2021 Effie Awards South Africa announces call for entries
The Association for Communication and Advertising (ACA) has opened the call for entries for the 2021 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held in South Africa. The inaugural programme, initially scheduled to take place in 2020 was postponed due... Continue reading→
The BRC to commission a more comprehensive TAMS audit
There have been rapid changes in the recent video viewing landscape exacerbated by the Covid outbreak and the resultant accelerated changes in access to alternate video services and data. In this context, it is more important than ever that the industry remains confident in the TAMS (TV Audience Measurement Survey) panel, the core of South... Continue reading→