Latest Industry News
There is no risk in being different when nothing is the same
As Mckinsey notes in its recent report, ‘How marketing leaders can both manage the coronavirus crisis and manage the future’, there is much uncertainty about the future. One thing is for sure, now more than ever brands and companies need to reframe their value propositions to ensure they are relevant to consumers’ ever evolving needs.... Continue reading→
The Good Things Guy becomes a verified news source
Social media giant Facebook has verified www.goodthingsguy.com as a credible news source. Verification for this website affirms that the Good Things Guy account is authentic, belongs to an industry leader and has a strong online presence. “I’m absolutely thrilled that my Good Things Guy website, an initiative I thought would be a small endeavour just... Continue reading→
OMC able to provide accurate performances for digital OOH campaigns
By Trish Guilford, General Manager of the OMC Have you ever wondered what the correct way is to measure the reach of a Digital roadside billboard? Ahh, that’s right – take the reach, if the media owner is one of our members, or the traffic count, if they are not, and divide it by... Continue reading→
Inaugural Effie Awards South Africa Postponed to 2021
The Association for Communication and Advertising (ACA) announced today that the 2020 Effie Awards South Africa programme has been cancelled and that the inaugural Effie Awards South Africa are postponed with the events now scheduled to take place in July 2021. The difficult decision to postpone the inaugural programme follows consultations with all relevant ACA... Continue reading→
MRF announces management changes
The Marketing Research Foundation (MRF) is delighted to announce the appointment of Johann Koster as CEO of the organisation. Johann will be spearheading the MRF’s upcoming MAPS initiative and working closely with existing and potential members. The MRF is an independent non-profit company, acting as the custodian and repository of research expertise for marketers and... Continue reading→
Turning the Egg Challenge on its head
South Africa’s Good Things Guy, Brent Lindeque has turned the latest social media challenge on its head through a partnership with SPAR, already raising over R1,1 million, to help feed South Africa’s most vulnerable citizens. The current Egg Challenge doing the rounds on Facebook, Instagram and Twitter calls on a person to swallow a raw... Continue reading→
Toyota urges South Africa to give up driving
In a 30-second mini-film created in record time by its long-standing communications partner, FCB Joburg, Toyota South Africa is urging the country’s drivers to give up driving during the COVID-19 lockdown. Briefed to reinforce the fact that Toyota moves South Africa every day while urging the country’s citizens to hang up their car keys and... Continue reading→
Caxton Local Newspapers temporarily suspends printing of some papers
Caxton has made the difficult decision to temporarily suspend the publication of the majority of its Gauteng newspapers for the remaining two weeks of the government mandated lockdown. All online properties will however continue undisrupted. Certain areas of Mpumalanga, KwaZulu-Natal and Limpopo will continue to print “We had to make the very difficult call at... Continue reading→
Hive Digital Media, a Caxton subsidiary provides access to premium inventory on Glitched.Online
Nexus Hub has launched a new online platform called ‘Glitched’ for gamers and tech enthusiasts, which features detailed reviews on the latest video game releases, technology reviews and updates and all things nerd. The site also features segments for videos, e-sports, Eclipse Gaming and a livestream called the 404 which aims to bring the gaming... Continue reading→
The launch of the world’s first live donations platform to help artists earn during lockdown
A live donations platform harnessing QR technology has been launched in South Africa to help performers and music artists generate income while live streaming. It’s called BUSQR (pronounced ‘busker’) and it has been solving a lot of the ‘pain-points’ for live performers of all types – musicians, singers, comedians, etc – who have lost their... Continue reading→