Latest Industry News
Eskort rolls out an out-of-home campaign to start conversations with Mzansi
Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication... Continue reading→
Just how ‘nano’ is the Nano Influencer’s impact?
By Colin Ramparsadh, Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an expensive exercise, not excluding the possibility of a celebrity being caught in a scandal and how it will negatively affect... Continue reading→
Eskort’s digital campaigns smash expectations
93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the... Continue reading→
Global brands question media transparency in Africa: MediaPath opens its doors in SA
In early 2017, P&G’s chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as ‘the most important speech in marketing.’ He called for transparency in media buying and viewability and observed, “we have a media supply chain that is murky at best and fraudulent at worst.” Now, four years on, did Pritchard’s... Continue reading→
Nelson Mandela Bay advertising agency ups the ante, takes aim at metro’s high youth unemployment
Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. After its experience with its first graphic design intern Pola Maneli in 2012, Boomtown has assisted 22 – or 2 or... Continue reading→
The Marketing Research Foundation announces first MAPS data
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This... Continue reading→
The BRC’s interim radio data available end March!
Hot on the heels of last month’s announcement that the BRC (Broadcast Research Council) would be releasing interim radio data, surveyed by Ask Afrika, the marketing and communications industry can expect the first release of data to software bureaus by the end of March 2021. “We’re extremely excited about the availability of this data, particularly... Continue reading→
FoxP2 shines at 2020 Creative Circle Ads of the Year ceremony
FoxP2, which recently ranked as South Africa’s most creative medium-sized agency on the Loeries Official Rankings 2020 for the second year running, shone at another of the continent’s prestigious celebrations of African talent – the 2020 Creative Circle Ads of the Year. At the annual ceremony, which took place last week (Thursday March 4), FoxP2... Continue reading→
RAPT Creative charged with digital campaigns for 3 HEINEKEN SA brands
RAPT Creative, a young and innovative strategic and executional through-the-line agency, has been charged with creating digital campaigns for the world’s best-selling cider; arguably Namibia’s favourite export; and a mischievous new local brand. They are Strongbow Cider, Windhoek Beer and Fox Dry Cider respectively. All three brands are part of the HEINEKEN South Africa portfolio,... Continue reading→
Wake Up South Africa and join the conversation on Clubhouse
Clubhouse is the latest social media platform to take South Africa by storm. Although this voice-based platform is by invite only and for now, only available to Apple users, five South African friends have launched Wake Up South Africa, a new breakfast talk show on Clubhouse from 08h00 – 09h00 every weekday. It’s a show... Continue reading→