Latest Industry News
Getting the youth on your side post Covid-19
South Africa’s youth has a new attitude towards consumerism that is impacting how they interact with brands and will continue to influence their consumption behaviours post the Covid-19 pandemic. This is the opinion of MetropolitanRepublic Brand Manager, owner of an e-commerce business that actively targets the youth, and member of the Youth tribe herself, Sarah... Continue reading→
Flora gets hearts beating with its new TTL campaign from MetropolitanRepublic
Flora, a South African household favourite produced by Siqalo Foods, has launched a new brand proposition with a through-the-line campaign from MetropolitanRepublic. Encapsulated by the new pay-off line – ‘Whatever your heart beats for, protect it with Flora’ – the proposition aims to solve the growth challenge put to agencies who pitched for the business... Continue reading→
City of Cape Town encourages citizens to report domestic violence with campaign from HelloFCB+
The City of Cape Town encouraged citizens to report domestic violence during the COVID-19 lockdown with a campaign from HelloFCB+. Acknowledging that many families were under additional strain during the quarantine period because of domestic violence, the City briefed HelloFCB+ to encourage audiences to take action to help those who possibly couldn’t call for help... Continue reading→
McCann1886 helps keep the spirit alive during lockdown for East Rand bar
As part of the SME outreach programme it launched during Level 5 of Lockdown, McCann1886 assisted a craft bar chain on the East Rand stay top of patrons’ minds with a number of engaging – and rather unusual – social media campaigns. Owned by Dax Menday, The Green Craft Bar has an enviable reputation for...
Self-care Sundays and how brands can get involved
Tsholofelo Mmusi, Junior Media Planner at The MediaShop We often think of self-care as that well-deserved two-week holiday once a year or perhaps twice a year if you’re lucky. We often live for the ‘next holiday’ or ‘hold on for leave’ without realising that we need to rest regularly, because our minds and bodies do... Continue reading→
FCB Joburg’s #ThisIsGlugGlug ad for Sasol takes poll position on best liked ads list
FCB Joburg’s “This isn’t just any fuel. #ThisIsGlugGlug television commercial for Sasol Energy has taken poll position on the list of South Africa’s Top 10 Best Liked Ads of 2019. The list is compiled annually by Kantar using its proprietary advertising testing system, Adtrack™, after it has evaluated the impact and liking of all brand advertising... Continue reading→
Handshakes and Promises – A happily ever after or a marriage made in hell.
Sharon Bergmann, Financial Manager at the Association for Communication and Advertising argues that contracts are a critical part of the day to day operations of ad agencies. Here she unpacks the importance of contracts in multi-agency partnerships participating in the pitch process. I have spent more years than I care to remember about working in... Continue reading→
HelloFCB+ and the City of Cape Town gain global attention for Covid-19 business toolkit
The City of Cape Town’s COVID-19 Toolkit for SMMEs, a HelloFCB+ brainchild, is being used as a best practice model for post-lockdown workplace readiness in other parts of the world following its entry into ‘Cities Against COVID-19 Online Global Summit’. The Toolkit, distributed in South Africa in May, was submitted by the City as an entry... Continue reading→
The Monkey Bread Tree
Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we reflect more and more on the events that have taken place that determine how we... Continue reading→
ACA launches webinar series on critical role of human capital
As part of its #ACACaresCovid19 initiative to address various issues affecting the marketing, advertising and communications sector, the ACA will be launching a series of webinars. The series is aimed at helping the industry understand the human capital function and the myriad layers of which it is composed. The inaugural webinar, titled The Importance of... Continue reading→