Latest Industry News
The short to medium term impact of the COVID 19 outbreak on the South African media environment
Chris Botha, Group Managing Director Park Advertising As South Africans adjust to a new reality, lifestyle habits are changing that will in turn impact media habits. The Park Advertising Group has compiled 25 points that it believes will impact media habits over the next few weeks and months. 1. Businesses will make less money. It’s... Continue reading→
#TwoBinsLifeWins campaign gives voice to India’s conservancy workers
To encourage Indian citizens to adopt improved waste management practices, Tata Trusts, through its Mission Garima programme, has launched a campaign called #TwoBinsLifeWins. The campaign, devised by FCB Ulka, urges citizens to segregate waste at the source. Bringing to light the story of a child whose father has to segregate waste in sewers because citizens... Continue reading→
COVID-19 and its potential effect on media in SA
By Meta Media (contributors – Sandra Cross, Mercia Lampen, Richard Lord) Earlier this week President Ramaphosa declared COVID-19 a national state of disaster, and just like that the memes we have been laughing at for the last few weeks become less funny as the country is reminded of the seriousness of the situation. Schools are... Continue reading→
Toyota repositions Corolla with new creative campaign from FCB Joburg
For the launch of the brand-new Corolla and Corolla Quest models, Toyota South Africa is repositioning its iconic Corolla marque with a new creative platform. Created by FCB Joburg’s team of Executive Creative Director Tian van den Heever, Creative Director Julie Thorogood, Designer Heloise Byrne, Art Director Kursten Meyer and Copywriters Verona Meyer and Lucy... Continue reading→
Emotional clickbait always wins
Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content that appeals to the pallet of the majority of the population. Media owners pay top... Continue reading→
Three ways load shedding has affected advertising in media
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop Load Shedding has once again become one of the most used buzzwords in South Africa. We’re all wishing that Eskom had a competitor or that they worked there themselves to better the crisis being faced. But while we wait for government to attain a better solution to... Continue reading→
How old is AI anyway?
Yvette Gengan, Digital Media Manager at The MediaShop If you had to think back to when AI first became a buzzword across the globe, how many years would you say that was? Three, five, maybe ten years ago? If you thought of any of the above, you’ve not gone back far enough! I recently came... Continue reading→
HaveYouHeard pulls together three-at-a-time activations for Diesel
HaveYouHeard recently (Friday, February 28) pulled together three #DieselDenimFridays – or #DDF – experiential activations at the same time in three different Diesel stores nationwide – one each in Durban, Johannesburg and Pretoria. Two of the stores were kitted out with in-house illustrator and artwork stations at which they could personalise canvas templates of Diesel...
Splitting the content atom to make an impact in a changing media landscape
Flighting a traditional ad for radio or television has stopped having the significant impact it once had. As a result, most marketers and brand ambassadors are turning to ‘new’ media. But, while the agencies and companies they partner with may know how to book media space – and conceptualise and create – in this environment,...
SA’s stagnant business growth gets a kick start from technology
Citing a stalling economy and ongoing power shortages, ratings agency Moody’s has cut South Africa’s GDP growth forecast from 1.5% to 0.7% for 2020. As growth stagnates, businesses, both large and small, are struggling to find the additional revenue generation needed to meet shareholder expectations. It’s in times like this that business needs to adapt... Continue reading→