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South Africans want brands to keep being active in their lives during lockdown

A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown. According to the agency’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active and should be useful, whether to... Continue reading

The ACA and MASA launch joint initiative to future proof the industry

The Association for Communication and Advertising (ACA) and The Marketing Association of South Africa (MASA) have joined forces to launch an initiative designed to provide a platform for dialogue targeted at developing sustainable and effective solutions to common issues facing the creative and marketing industries alike. This exchange forms part of the ACA’s #ACACaresCovid programme... Continue reading

Tomorrow Trust launches social media challenge to assist vulnerable learners during lockdown

The Tomorrow Trust, a non-profit organisation supporting children and youth in need throughout their educational journey, has launched a social media campaign to assist its beneficiaries or their caregivers stay connected to support during lockdown. #SchoolUniformChallenge calls for South Africans to post throwback pictures of themselves in their school uniform on social media, tag two... Continue reading

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