Latest Industry News
HaveYouHeard launches activations division
In a bid to deliver high-quality consumer interactions that don’t blow its clients’ budgets, HaveYouHeard, the communication agency specialising in uncovering unique insights that facilitate the creation of innovative ideas, has established an activations division. Headed by Victoria Gabler, the division is able to deliver on a brand’s promotional staffing, in-store and on- and off-trade... Continue reading→
How Social Media Is Turning Tea Into The Beverage Industry’s Sexiest New Offering
When you drink your next cup of tea, did you ever stop to think about what made you reach for a cuppa? We may not realise it, but social media has revolutionised the way we talk and think about what we eat and drink. According to a recent Innova Market Insights consumer study, one in... Continue reading→
Could A Crisis Be the Best Thing To Happen To A Business?
Heather Astbury, Managing Director and Co-founder of The Reputation People, explains why it could be. Did you know the Chinese word for crisis is made up of two characters – one representing threat and the other representing opportunity? This is worth remembering because every crisis, no matter how serious, allows a business the opportunity to... Continue reading→
Primedia Outdoor unveils its powerful new video wall in Lagos
In their continued drive to bring the best branding opportunities to the Rest-of-Africa, Primedia Outdoor has recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria. Surrounded by over a 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform,... Continue reading→
MOST celebrates even more amazing sponsors
With the annual awards just around the corner most of the MOST sponsorship opportunities have already been signed, sealed and sold. The annual event, which takes place on 10 September 2019 at The Wanderers Club in Illovo, Johannesburg provides an annual opportunity for the media industry to network and build relationships. “Forging excellent relationships and... Continue reading→
Old Mutual, HaveYouHeard launch cornerstone of revamped sponsorship strategy
Old Mutual and its newly appointed strategic implementation partner, HaveYouHeard, have launched one of the cornerstones of the financial services company’s revamped sponsorship strategy – an impactful collaboration across music with aspiring artists and established industry experts. Musicians, singers and aspiring artists will participate in a series of events intended to share knowledge that could... Continue reading→
Digital marketing in a third world country
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations. Digital marketing has brought consumers closer... Continue reading→
Marketing Achievement Summit explores ways to future-proof growing industry
Given the rapidly changing international marketing landscape, it is important that South Africa keeps up to date with global trends and there is a definite need to highlight the importance of marketing to business. The inaugural Marketing Achievement Summit, which took place at Sun City on 27 June 2019, helped to future-proof the marketing industry... Continue reading→
Toyota Rush launch wins Marketing Achievement Award
Toyota South Africa and its long-term marketing partner, FCB Joburg, were awarded last week (June 27) by the Marketing Achievement Awards (MAA) in the New Product or Brand Launch category for the 2018 launch of the Toyota Rush. The Marketing Achievement Awards aim to recognise and reward successful marketing initiatives and thought leadership in the... Continue reading→
Internet advertising will exceed half of global adspend in 2021
Although as internet ad market matures, growth projected to slow from 17% to 9% a year Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today. That’s up from the 47% of global adspend that internet advertising... Continue reading→