Latest Industry News
MRF’s MAPS holds up under scrutiny
According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such... Continue reading→
Bee season is here, and Rentokil wants to save them
As the swarming season begins for bees in South Africa, Rentokil Initial has partnered with Bee Kulture to provide specialised and sustainable “bee sanctuaries” adding to their suite of quick, safe, environmentally friendly and responsive pest control solutions. “We are always on the lookout to deliver even more effective and reliable services while ensuring public... Continue reading→
Boomtown launches new brand positioning for EASIGAS
EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years.... Continue reading→
Top 50 DSTV programmes – September 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8633 All Individuals Age 4+ DSTV U:23690 S:6966 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Tue 27/09/2022 1931 2001 MZAN Gomora Dram 2.62 1... Continue reading→
Top 50 FTA programmes – September 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station Programme Title Genre AR Viewers Share Thur 01/09/2022 2030 2100 S1 Uzalo Dram 16.43 6 357 005 57.9 Thur 01/09/2022 1930 1959 ETV... Continue reading→
The Return of the Sport Lover
It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, and organisational shifts in an increasingly digitised world has kept fans wondering if they will ever be able to enjoy a game the way they used to.... Continue reading→
Boomtown wins Ocean Basket business
Boomtown has been awarded the Ocean Basket account and tasked with assisting rebirth the brand locally and abroad. The decision to partner with the agency was made by Ocean Basket CEO Grace Harding and her team after a pitch requiring both strategic and creative presentations. Founded by Fats and George Lazarides (they opened their first... Continue reading→
Gareth Grant joins Meta Media
Meta Media is pleased to announce that Gareth Grant has joined Meta Media Johannesburg as Media and Operations Director. “I have known Gareth for a few years and have been looking for a way to have him join our team as I’ve always been impressed with his professionalism, his demeanour around his colleagues and everyone... Continue reading→
HaveYouHeard Group wins at New Generation Awards 2022
inBroadcasting and Brand Inc., two of the agencies within the HaveYouHeard Group of innovative and specialist creative communications businesses, have taken home metal from the 2022 New Generation Awards. Honouring effective and creative campaigns in social and digital media since 2018, the New Generation Awards announced its 2022 accolades on Thursday September 29 at a... Continue reading→
Adspend – July 2022
The Top 10 South African July 2022 advertisers. Advertiser Jul-20 Advertiser Jul-21 Advertiser Jul-22 1 SHOPRITE HOLDINGS LTD R 106 269 415 CLIENTELE LIMITED R 119 012 839 UNILEVER SA R 246 260 863 2 OUTSURANCE INSURANCE R 97 082 525 SHOWMAX R 113 343 695 CLIENTELE LIMITED R 171 011 524 3 UNILEVER SA... Continue reading→