Latest Industry News
McCann1886 creates new TVC for Dettol ASL
McCann1886 created a TVC for global brand, Dettol, to showcase the effectiveness of its iconic Antiseptic Liquid as a disinfectant that can be used across surfaces around the home. Marketing Director, Kunal Sahgal, wanted the TVC to announce that Dettol Antispetic Liquid can now be used on household surfaces including the most germiest – kitchen... Continue reading→
HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children’s clothing brand Trotters
South African based agency, HaveYouHeard, has broken its client’s own records by achieving seven consecutive weeks of online sales growth. HaveYouHeard won theTrotters business late in 2019 and opted to run the account out of its London office while the Johannesburg team was tasked with research, strategy and creative execution. Cape Town provided essential client... Continue reading→
South Africa’s Covid-19 Tracing app – would you download it?
By: Jarred Mailer-Lyons, Head of Digital at The MediaShop As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum – independent developers and multinational corporations are working at the same pace to develop apps and services related to contact tracing.... Continue reading→
Are relationships more important than brand quality and price?
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going about their daily tasks. What I always find interesting is the close proximity of each... Continue reading→
You can help media industry professionals in need
Times are tough, more so than usual. Colleagues we know in our industry have fallen on tremendously difficult times. It’s been both mentally and financially painful. The Advertising Benevolent Fund (ABF) is a fund designed to be serving the advertising industry, supporting these very people in need. But we need your support before we can... Continue reading→
Gill Randall (Former Spark Media CEO) speaks out
Statement by Gill Randall – Former CEO of SPARK Media and long term employee at Caxton On May 28th 2020 , my fellow long serving colleague, Debbie MacIntyre, Research and Marketing Services Director at SPARK Media, (with 34 years of service) and I, (39 years of service), received a suspension notice from the company. There... Continue reading→
Never underestimate the power of showing that you care
Megan Walker, Senior Media Strategist at The MediaShop The Oxford dictionary defines loss as “the state of no longer having something, or as much of something; the process that leads to this”. When I was recently asked to submit an article for the blog, with a submission deadline in September 2020, it won’t surprise anyone... Continue reading→
Purpose: Industry buzzword or vital to brand survival?
By MetropolitanRepublic Head of Innovation, Dylan Fortune There are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies. One is that it is a strategic drive to align with a cause or movement as and when it is convenient or beneficial to do so. Perhaps we’d find more than a handful of... Continue reading→
When pigs fly: MetropolitanRepublic awarded highly contested Eskort account
Pitching for new accounts is demanding at the best of times, so bringing home the bacon under challenging COVID social distancing limitations has one agency going hog wild – MetropolitanRepublic has been awarded the highly contested account for pork product powerhouse, Eskort. After almost two decades of working with one agency, Eskort’s marketing team led... Continue reading→
Small e-commerce clan creates new Instagram donations concept to raise funds for anti-GBV foundation
A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer... Continue reading→