Latest Industry News
East Point woos shoppers with Katy Perry campaign
In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media. Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With... Continue reading→
Cell C Begins corporate identity evolution
Following its recapitalisation in December last year, Cell C has begun the process of evolving its strategic focus and, with this, its brand identity. Aided by FCB Africa group agency, 1886, the mobile communications solutions provider kicked off the rebrand with a colour change to orange and purple on all new marketing materials including all... Continue reading→
Education in SA’s design and creative industries mirrors the world’s best!
Harry Kalmer, Faculty Head: Creative Brand Communication at the AAA School of Advertising Johannesburg Campus recently travelled to Denmark where he was invited by the Brecht House Foundation. He also travelled to Copenhagen, to study the Danish approach to preparing students for a career in the creative industries. In a country that is as famous... Continue reading→
Primedia Outdoor continues to expand its digital footprint in Sub-Saharan Africa
As part of growing its digital footprint in Sub-Saharan Africa, Primedia Outdoor has recently gone a step further to install new 4m x 8m and 3m x 6m LED screens in eSwatini and Lesotho respectively, marking its position as digital leaders. Driven by demand and considerable content opportunities, these dynamic structures offer unique advertising for... Continue reading→
Ads24 wins Commercial Innovation and Best Business to Work For awards
This is a bumper year for Ads24, which not only won the Commercial Innovation Award, but was also presented with trophy for Best Business to Work For at the recent Media24 award gala, which follows the media company’s annual conference, Teamspeak. The awards seek to recognise excellence across Media24’s businesses in digital media and services,... Continue reading→
What’s up in the world of Digital OOH in SA?
Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the most... Continue reading→
Ads24’s event of bite-sized insight for leading minds
Ads24s hosted its second “Food for Thought” in Hyde Park, Johannesburg recently for a dynamic morning of insight, debate networking and bite-sized nuggets of intellectual fodder to get the media industry’s top minds primed for the challenges and opportunities in South Africa’s immediate future. The annual event this year brought together academic, Prof Nick Binedell... Continue reading→
Lemaitre launches new brand positioning
Lemaitre Safety Footwear, part of the BBF Safety Group, briefed Boomtown to bring a fresh appeal to its brand, build awareness and place its safety footwear in the target market’s consideration set. Following in-depth research, the team uncovered an insight amongst the target market: ‘hard work is universal’. From this one key insight, Boomtown centered... Continue reading→
Food24 migrates to New Media
Food24, one of South Africa’s biggest online food platforms, will migrate to New Media on 1 October 2018 to become part of the agency’s growing food focus. The move signals a step-change for the beloved brand, integrating with the experts in the food space within the Media24 group. New Media is the creator of Eat... Continue reading→
When Death Calls
Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making it even more difficult to discuss with complete strangers – which is why Old Mutual decided to get expert advice on marketing its funeral policies in a way that not only... Continue reading→