Latest Industry News
Egg Films’ Kyle Lewis directs ‘Ungovernable’ BMW commercial
Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. https://www.youtube.com/watch?v=cMg_PHxS-DI OpenCo’s creative team of Kyle Schoeman and Nicola Sprawson invited Kyle to workshop the script with them. The piece is an ode to “those who tear normal up” – something Kyle’s... Continue reading→
Greeff Properties links to international real estate agency with rebrand
A company’s brand identity is what gives it presence, gravitas and is a point of reference for anyone who interacts with the brand over time. Greeff Properties is proud to announce its rebrand as a recognition of its exclusive affiliation with Christie’s International Real Estate. The brand will now be known as Greeff Christie’s International... Continue reading→
Crazy Q1 for Magnetic Storm
In the space of three months, the Port Elizabeth and Cape Town Magnetic Storm crew have been involved in a myriad of projects which have been months in the making. Bringing to life 13 high-profile events, including: the Coca Cola Annual General Managers Meeting in Mozambique, the DSRAC National Boxing Awards, the Egypt Cycle meeting... Continue reading→
IAS to represent South Africa at the annual AdForum Worldwide Summit in New York.
The 2018 AdForum Summit, held biannually in selected cities across the globe, will feature Johanna McDowell and the Independent Agency Search & Selection Company (IAS) as part of an exclusive, captive audience of search consultants. The 2018 AdForum summit will take place in New York between 23rd and 27th April 2018, providing Johanna McDowell and... Continue reading→
PAMS – validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands. PAMS is the new reading currency designed to achieve an accurate measurement of reading... Continue reading→
eCommerce and Millennials
Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store.... Continue reading→
MullenLowe launches Water-Smart Getaways campaign for MINI
To highlight the adventurous spirit of the MINI Countryman, MullenLowe South Africa has launched Water-Smart Getaways – guilt-free water adventures you’ve been dreaming of, an initiative aimed at helping Capetonians save water in the city while enjoying the water indulgences they’ve been deprived of, like having a bath, doing laundry, or taking their car for... Continue reading→
Boomtown bolsters strategic department
Strategically-led creative for Boomtown’s recent campaign for Ricoffy, saw the brand achieve tremendous growth 2017. And it was through culturally led insights from the Boomtown strategy team’s research that creative effectiveness was realised. It is due to this continued success, that Boomtown has further bolstered its team of strategists for an industry-leading strategic offering. Helna... Continue reading→
Terry Unser appointed Executive Business Director at 1886
Terry Unser, previously Executive Business Director at FCB Africa affiliate, 1886, has rejoined the agency as Executive Director: Integrated Business. The position, a newly created one, underscores the importance of integration across all media channels and marketing disciplines for 1886’s clients. Her responsibilities include all communication and business development for clients as well as managing... Continue reading→
A success story – Recruitment start-up Giraffe closes second funding round
South Africa Giraffe, the automated high-volume recruitment start-up, today announced that it has closed a second round of equity funding, led by Edge Growth’s Vumela Fund with participation from Omidyar Network, the Brozin family’s Forever Young Capital and Catapult Trust. Giraffe uses mobile technology and matching algorithms to enable businesses to recruit high volumes of... Continue reading→