Latest Industry News
RAPT Creative wins business in Europe, opens offices in the UK and Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev). RAPT’s presence in Europe will be overseen by the agency’s Head of Strategy & Consumer insight, Genevieve van Vuuren, who is based in London. A strategic,... Continue reading→
For the love of convenience
By Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat... Continue reading→
The MRF releases MAPS Wave 1 data
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re extremely excited to share topline MAPS Wave 1 results with the media and advertising industry,”... Continue reading→
FoxP2 brings experienced strategy, management brain into the fold
FoxP2 has brought Sello Leshope, an industry veteran with many years of strategy development and business management experience as well as Loerie and Apex Awards wins to his name for both copywriting and strategy, into its fold as Strategic Planning Director effective April 1. Leshope joins FoxP2 from Ogilvy Africa where he was previously the... Continue reading→
Eskort rolls out an out-of-home campaign to start conversations with Mzansi
Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication... Continue reading→
Just how ‘nano’ is the Nano Influencer’s impact?
By Colin Ramparsadh, Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an expensive exercise, not excluding the possibility of a celebrity being caught in a scandal and how it will negatively affect... Continue reading→
Eskort’s digital campaigns smash expectations
93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the... Continue reading→
Global brands question media transparency in Africa: MediaPath opens its doors in SA
In early 2017, P&G’s chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as ‘the most important speech in marketing.’ He called for transparency in media buying and viewability and observed, “we have a media supply chain that is murky at best and fraudulent at worst.” Now, four years on, did Pritchard’s... Continue reading→
Nelson Mandela Bay advertising agency ups the ante, takes aim at metro’s high youth unemployment
Boomtown, an advertising and marketing communications agency based in Nelson Mandela Bay, has taken aim at the city’s high youth unemployment rates by more than doubling the intake for its graduate internship programme, Bayeza. After its experience with its first graphic design intern Pola Maneli in 2012, Boomtown has assisted 22 – or 2 or... Continue reading→
The Marketing Research Foundation announces first MAPS data
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This... Continue reading→