Latest Industry News
Amendment to the latest RAMS Amplify™ dataset
The Broadcast Research Council of South Africa (BRC) has announced that a minor amendment to the latest RAMS Amplify™ dataset was made on 3 November 2021. The issue was identified by Ipsos as a duplication of certain respondents in the data. All duplicates have been removed while the software bureaus updated the dataset on the... Continue reading→
The Internet of Things
Megan Walker, Senior Media Strategist at The MediaShop, looks at the Internet of Things in the retail and media space On the back of helping my son with an IoT focused school project, I naturally started thinking around the subject of IoT in a business context, and as is my habit I started by looking... Continue reading→
Boomtown Bayeza intern design selected for Brands & Branding 2021
Opportunity knocked for Michelle Stockwell when she was selected as one of eight for the digital marketing and creative brand agency Boomtown’s 2021 Bayeza Graduate Internship Programme. It certainly delivered when her design got selected for Brands & Branding 2021, which launched earlier this month and is available for the first time as a free... Continue reading→
AVBOB Campaign Optimises National Reach with Outdoor Network
Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments.... Continue reading→
Boomtown gears for growth in 2022
Hot on the heels of bringing creative heavy-weight Thule Ngcese onboard to further buff its creative output, Boomtown has added four other ambitious young South Africans to its team, effectively beefing up its account management, strategic and creative credentials. The newcomers are Account Director Dudu Hlatshwayo, Brand & Communication Strategist Marvyn Msipha, Art Director Mongezi... Continue reading→
Live broadcasting the new live experience?
Is ‘live broadcasting’ the new ‘live experience’? According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028, oh, yes, indeed it is. The growth of live broadcast is being driven, in part by the fact that they are limited in their scale and reach and are expensive... Continue reading→
Lessons from TV
Colin Ramparsadh, Business Unit Director at The MediaShop Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of the box instead of studying would ruin our lives! There is some merit in watching television though – let me explain. In the... Continue reading→
ACA issues RFI for EFFIE AWARDS SA events and sponsorship supplier
The ACA, the local organising partner of the global Effie Awards and host of the Effie Awards South Africa, is conducting a review of the Events and Sponsorship Supplier for the upcoming 2022 Effie Awards South Africa Programme. Prior to the RFP being issued, the ACA will be shortlisting suppliers and invites all interested parties... Continue reading→
TMI Media awarded the Sanlam and Santam traditional media business
TMI Media, a member of the Matrix Communications Group (Matrix Group), has been awarded the prestigious traditional media business for Sanlam and Santam after a hotly contested 5-month pitch process. TMI Media is one of the fastest growing, independently owned agencies in the country. It has been recognised as a leader by winning a number... Continue reading→
Boomtown seeks graduates for Bayeza 2022
Full-service agency Boomtown is seeking university or college graduates from the marketing and advertising disciplines to join its Bayeza Graduate Internship Programme. For the 2022 intake, Boomtown is looking for graduates from across South Africa to fulfil the internship roles available in its Eastern Cape and Johannesburg offices, art director, conceptual designer, animator, social media... Continue reading→