Latest Industry News
Tune in to the Official Loeries Podcast with VMLY&R and Bizcommunity
The who’s who of advertising will be flocking to Cape Town next week as the 45th Loeries Creative Week rolls into town. An annual highlight on the industry calendar, the Loeries celebrate the best of the industry during a week packed with inspiration and culminating in the glitzy annual awards. Bird Watching at the Loeries... Continue reading→
VMLY&R South Africa Wins Big at New Gen Award with Optimistic Work
It was a good night for VMLY&R South Africa at the New Generation Social & Digital Media Awards. The agency brought home 15 awards, including Agency of the Year (med-large), and Overall Social & Digital Corporate of the Year for Nando’s, which also scooped Digital Brand of the Year. “I’m enormously proud of our teams... Continue reading→
Next iteration of MAPS media, brand and consumer data to be released
The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023. The MRF’s CEO, Johann Koster says, “The upcoming data release will provide insights into consumer behaviour and spending patterns from the first... Continue reading→
Exploring the Intersection of Technology and Marketing Effectiveness at Upcoming Effie SA Dialogue The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding on this vital theme, the dialogue will... Continue reading→
With over 300,000 Saffas (South Africans) proudly calling the United Kingdom home, it’s no secret that living abroad comes with its share of longing for the taste of home. Whether it’s the braais, the warm sun or even iconic South African brands, we know you miss it all. That’s why Bokomo is here to bring... Continue reading→
QACC AFRICA to launch in South Africa, appoints Khangelani Dziba as Country Committee President
RAPT Creative Group Division Head of PR & Influencer Partnerships, Khangelani Dziba (they/them), has been appointed as the Country Committee President for the Queer and Allied Chamber of Commerce Africa (QACC Africa). QACC Africa facilitates a diverse and inclusive economy in Africa by establishing a dynamic and thriving commercial ecosystem for queer entrepreneurs, queer-owned/operated businesses... Continue reading→
Two Silver Effies For VMLY&R South Africa And Nando’s
It was a good night for VMLY&R South Africa and Nando’s at the 2023 Effie Awards South Africa Gala on Friday. They took two silver awards for the Bright Sides campaign, in the Current Events and Timely Opportunity categories respectively. Awarding Effectiveness This is the third year that the Effie Awards have been held... Continue reading→
2023 Effie Awards South Africa Winners Announced
The 2023 Effie Awards South Africa Gala Celebrates a Triumphant Year of Marketing Effectiveness The 2023 Effie Awards South Africa Gala, held on September 15th at Urban Brew Studios in Randburg, marked the third year of this esteemed global awards programme on local shores. This year’s event was doubly special, as it not only announced... Continue reading→
VMLY&R South Africa Appoints Nhlanhla Ngcobo As ECD
VMLY&R South Africa has appointed Nhlanhla Ngcobo in the position of Executive Creative Director. Ngcobo joins the agency from 1 September 2023 in the Johannesburg office. The multi-award-winning Executive Creative Director has over 13 years’ experience in the advertising industry. He has worked on most of South Africa’s most loved brands, delivering insightful work that... Continue reading→
Games for marketing: Nothing new but growing in impact
Even if you don’t consider yourself ‘a gamer’, chances are you engage in at least some form of gaming in your day-to-day life. Maybe you keep yourself busy by playing mobile games at night while you watch your favourite series, or maybe you just don’t feel like your day has really started until you’ve completed... Continue reading→