Latest Industry News
PAMS – validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands. PAMS is the new reading currency designed to achieve an accurate measurement of reading... Continue reading→
eCommerce and Millennials
Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store.... Continue reading→
MullenLowe launches Water-Smart Getaways campaign for MINI
To highlight the adventurous spirit of the MINI Countryman, MullenLowe South Africa has launched Water-Smart Getaways – guilt-free water adventures you’ve been dreaming of, an initiative aimed at helping Capetonians save water in the city while enjoying the water indulgences they’ve been deprived of, like having a bath, doing laundry, or taking their car for... Continue reading→
Boomtown bolsters strategic department
Strategically-led creative for Boomtown’s recent campaign for Ricoffy, saw the brand achieve tremendous growth 2017. And it was through culturally led insights from the Boomtown strategy team’s research that creative effectiveness was realised. It is due to this continued success, that Boomtown has further bolstered its team of strategists for an industry-leading strategic offering. Helna... Continue reading→
Terry Unser appointed Executive Business Director at 1886
Terry Unser, previously Executive Business Director at FCB Africa affiliate, 1886, has rejoined the agency as Executive Director: Integrated Business. The position, a newly created one, underscores the importance of integration across all media channels and marketing disciplines for 1886’s clients. Her responsibilities include all communication and business development for clients as well as managing... Continue reading→
A success story – Recruitment start-up Giraffe closes second funding round
South Africa Giraffe, the automated high-volume recruitment start-up, today announced that it has closed a second round of equity funding, led by Edge Growth’s Vumela Fund with participation from Omidyar Network, the Brozin family’s Forever Young Capital and Catapult Trust. Giraffe uses mobile technology and matching algorithms to enable businesses to recruit high volumes of... Continue reading→
The successful print campaign that set a CEO strutting out in a Speedo
It all began with a challenge at a Tekkie Town conference last year to reach an exceptional target for December 2017 – an “absolutely impossible to reach” target that had the CEO betting that he would walk in a Speedo from one Tekkie Town building to the other if it was reached. https://www.facebook.com/GeorgeHeraldNews/videos/1890856844260431/ Unfortunately for... Continue reading→
Facebook developments positive for privacy, consumer protection
The right to user privacy and respect for personal information on the Internet continued to make news headlines last week as the Facebook data breach saga headed to Washington, where Facebook founder and CEO Mark Zuckerberg faced questions from US senators. Advertisers, marketers and brands are obviously keeping close tabs on what effect, if any,... Continue reading→
It’s back again! Vega to host national ‘Game Jam’
Vega, an educational brand of The Independent Institute of Education (The IIE) students are about to flex their mental muscles yet again for another gruelling two-day ‘Game Jam’, set to take place at the school’s Johannesburg, Durban and Cape Town campuses from 21 to 22 April 2018. The Game Jam will see students, professional game... Continue reading→
Blacksmith Collective takes creative content production national
Blacksmith Collective, an innovative production collective specialising in content creation and creative problem-solving, has expanded its presence across South Africa, bringing its unconventional approach to content production to the country’s biggest creative hubs. Spear-headed by creative duo, Marcus von Geyso (Executive Creative Director) and Diogo Mendonça (Managing Director), Blacksmith Collective works with a trusted partner... Continue reading→