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FCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp

Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop.    Minds Wide Open forms part of the One Show bootcamp initiative...

SPARK Media extends reach of ROOTS data beyond agencies

ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of... Continue reading

Outdoor Network’s burning billboard keeps it legal

British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience... Continue reading

Engagement vital to digital transformation

Organisations are urged to embrace digital transformation to remain competitive. Jonathan Jardim, software developer at SilverBridge Holdings, believes that while technology forms an important part of this process, the human element should not be forgotten. “We are living in a connected world where companies are competing against global organisations. Customers are also more technology literate... Continue reading

Creative Spark appoints Tanja Lategan as new MD

Digital Agency Creative Spark today announced the appointment of new Managing Director, Tanja Lategan, who will steer the digital agency through its next phase of growth and ramp up the company’s integrated marketing offering. Creative Spark, acquired by the M&C Saatchi Group in 2015, is a Johannesburg and Cape Town-based specialist digital agency partnering with... Continue reading

Primedia Unlimited’s Bionic rewarded by Facebook

     Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category.  The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and... Continue reading

Brand Union develops Johannesburg Philharmonic Orchestra’s new brand identity

By Mathew Weiss: Managing Director of Brand Union Africa As I sat there enjoying Olga Kern’s virtuoso rendition of Tchaikovsky’s Piano Concerto No.1, I felt immensely proud to have contributed, in a small way, to the relaunch of the Johannesburg Philharmonic Orchestra (JPO). Brand Union, the company I lead, had developed the new brand identity.  The... Continue reading

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