Latest Industry News
Are employees the untapped marketing channel?
Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff. “Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to... Continue reading→
Rugby Africa to continue groundbreaking partnership with APO Group
After one year of successful collaboration, World Rugby’s African association will extend their exclusive alliance with APO Group until 2023 APO Group (www.APO-opa.com), the leading media relations consultancy and press release distribution service in Africa and the Middle East, and World Rugby’s African association, Rugby Africa, today announced an extension to their partnership making APO... Continue reading→
A blog about a blog
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night ‘Netflix and chill’ for you either. I over think the whole process. In fact, I pondered for days for a blog topic I felt had real purpose. After a while, I realized that in my... Continue reading→
Millennials Are More Likely to Advertise on Traditional Mediums Than Older Generations
Millennial-owned businesses are more likely advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds. Millennials place more value in advertising for their business than older generations, according to a new survey from The Manifest, a business news and how-to website. About 95% of millennial entrepreneurs advertise... Continue reading→
Print advertising in the top 10 of consumer touchpoints
In the latest research commissioned by the Publisher Research Council (PRC), conducted using the global Touchpoints model developed by TNS Kantar Germany that measures a total of 23 consumer touchpoints, print advertising cracks the top 10 in the automotive category, placing second, clipped only by Television, in the ‘Paid For’ touchpoints. ‘Touchpoints’, a robust quantitative... Continue reading→
Exciting changes ahead for Spark Media
Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to... Continue reading→
Toyota SA Launches New Corolla Hatch With TVC From FCB Joburg
Toyota South Africa and FCB Joburg have launched the all-new Toyota Corolla Hatch with a 30-second television commercial directed by Your Girlfriend’s Morgan Dingle and supported by an integrated campaign with a strong digital component. Previously produced under the Auris mark and aligning with global naming protocols, the new vehicle boasts a comprehensive ‘chassis-up’ redesign,... Continue reading→
SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have... Continue reading→
Endulini Fruit appoints Boomtown for PR brief
Eastern Cape citrus producer and exporter, Endulini Fruit, has appointed Boomtown as its retained PR agency. Pietie Ferreira, Endulini Fruit CEO commented, “We were looking for an agency that combined an in-depth FMCG knowledge and understanding of the Eastern Cape economy, but also had an international footprint, with a proven ability to raise profiles rapidly... Continue reading→
Black is the new Gold at the Oscars 2019
Black is the new Gold if the Oscars are anything to go by. There were big wins for Black Panther securing three Oscars and BlacKkKlansman which won best adapted screen play. While the Marvel mega-hit showcased Africa’s greatest superhero from Wakanda, the film from the prodigious black director, Spike Lee, is based on the true... Continue reading→