Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.
Make contact to get your press releases amplified!
Latest Industry News
Toyota Hilux Gets ‘Tougher-er’ in New Campaign from FCB Joburg
Toyota Hilux, renowned for its legendary toughness and for nearly 50 years the market leader in a hotly-contested segment of the market, goes up against its toughest competition yet in a new campaign from FCB Joburg. Rugged, unmapped mountain trails; rivers in flood; inaccessible fishing spots – they’re child’s play for the country’s favourite dependable... Continue reading→
MOST 2018: It’s time to shine
In line with the MOST Awards 10th year as well as a number of milestone birthdays in the industry, this year’s awards promise to be a spectacular celebration with a number of special activations on the cards. The stage is set for a party from the moment you step in to the KayaFM sponsored reception... Continue reading→
CNN International Commercial appoints Tini Sevak to head Audiences and Data Group
Tini Sevak has joined CNN to lead its international data strategy, create new solutions that further inform business intelligence and provide commercial partners with sophisticated ways to utilise campaign insight. As Vice President, Audiences and Data, at CNN International Commercial (CNNIC), Sevak oversees a global team of data and research specialists using Turner resources as... Continue reading→
The Rand Show appoints Tribeca PR
The Rand Show, South Africa’s biggest and best-established exhibition, has appointed Tribeca Public Relations as its public relations and communications partner ahead of its 125th show in April 2019. The agency has been tasked with positioning the Rand Show as the perfect vehicle for exhibitors to introduce their products and services, and to remind that... Continue reading→
Tastic Rice repositions Masterbrand, innovates with two new variants
Tastic Rice has taken to the small screen to communicate its new masterbrand campaign, as well as the launch of two new variants in the rice market. The Tiger Brands marque, known for its quality credentials, is an iconic brand that has lived in the hearts and homes of South Africans for nearly 60 years.... Continue reading→
Women In MICE Bring Flock Onboard For 2018 Awards
The Top 40 Women in MICE Awards, an annual conference and awards ceremony acknowledging the most dynamic women in the Meetings, Incentives, Conferences & Exhibitions industry in South Africa, made extensive use of the Flock Eventing Platform to ensure its 2018 event ran according to plan. Started by 3S Media in 2014, Women in MICE... Continue reading→
The ACA Appoints Mathe Okaba As New CEO
The Association for Communication and Advertising, the official industry body for the advertising profession in South Africa is pleased to announce that Mathe Okaba has been appointed to the position of CEO of the organisation. Her appointment follows a rigorous and robust selection process and comes in the wake of the resignation of Odette van... Continue reading→
Joe Public United wins Entrepreneur Of The Year Award
The backbone of any growing economy is entrepreneurs. They are the pioneers, innovators, leaders and inventors that create jobs, grow industry and effectively make a positive difference to their country. The Entrepreneur of the Year® (EOY) competition celebrates exactly this kind of entrepreneurial excellence, honouring those who are holistically successful, with the hope of inspiring... Continue reading→
Ster-Kinekor releases the action-packed adventure film “Mile 22”
Betrayal, special operations and a race against time hit the BIG screen this September! If you’re into gripping thrillers, central intelligence and heroes that you never get to read about, make sure you don’t miss the espionage of Mile 22. Actions fans are in for a treat and the movie releases at Ster-Kinekor cinemas on... Continue reading→
The evolving nature of category leadership
Ray Gaul – VP Research & Analytics, Market Insights at Kantar Consulting says : Is there a change in the air when it comes to category leadership? In the past, when I would go country-to-country, clients would complain when I would show examples from outside of their region or country. The might say, ‘our country... Continue reading→