Latest Industry News
SASKO sponsors 2019 Blisters for Bread
SASKO, the experts in milling and baking, is proud to announce it will be one of the sponsors for the Blisters for Bread Fun Walk in Association with Lucky Star in 2019. The brand has come on board as one of the supporting sponsors of the walk which will take place on 25 August 2019... Continue reading→
Nume Cake In A Cup Gets A Not So Naughty Facelift
Nutriseed has announced that it’s given its NuMe Cake in a Cup – part of the “Not So Naughty” range – a face lift with new packaging that confirms its premium status. The upgraded packaging unifies all three products in this range – a strategic move that drives home the message that the baking premix... Continue reading→
Cell C’s Take A Girl Child to Work Preparing Young Minds for Future Career Paths
The Cell C Take a Girl Child to Work (TAGCTW) initiative recently hosted girl learners at the second workshop of South Africa’s “largest collaborative act of volunteerism”. This year, Cell C added two more days to meet increased demand, dubbing the 2019 programme; #MoreThanADay. The second workshop, themed #WhoAmI focused on helping girl leaners discover... Continue reading→
Fortune Favours Brave(r) Brands
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and... Continue reading→
Did someone say ‘meerkat’? Toyota SA and old family friends launch bespoke limited-edition Hilux
Toyota SA has launched the next chapter in Toyota’s GR product story – a bespoke limited-edition Hilux GR Sport – with a new television commercial from FCB Joburg, featuring old family friends. ‘GR’ is the acronym for Gazoo Racing, Toyota’s global motorsport division. The first chapter in its GR product story of high-performance, limited-edition models... Continue reading→
Nielsen ‘Design Impact Awards’ Recognise Top South African Package Redesigns
South African entrants MAQ and Playboy Deodorants are among the top 10 winning brands in the 2019 Nielsen Design Impact Awards which recognise successful package redesigns in the global consumer packaged goods (CPG) space. Over the past three years, the Nielsen Design Impact Awards have gained distinction and prestige within the design community for underscoring... Continue reading→
Brenda Khumalo bids Collective ID farewell
Brenda Khumalo, Managing Director of CID, has decided to part ways with CID after a successful 2 and a half years journey. Under her stewardship, the agency rebranded and repositioned itself into a nimble modern marketing outfit called Collective ID, which went on to produce great campaigns for clients like Standard Bank. The agency also... Continue reading→
Entries are now open for the 2019 AMASA Awards!
This year marks the 5th anniversary of the annual AMASA (Advertising and Media Association of South Africa) Awards. The AMASA Awards exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas and followed through with perfectly executed strategy to achieve outstanding and measurable results – all the... Continue reading→
The Day The Star’s Front Page Went Blank
No news may be good news but when the country’s most widely read daily, Johannesburg’s The Star, hit the stands with a blank cover today something ominous seemed afoot. Luckily the simple explanation was a seriously smart media campaign by creative media and online marketing agency, Mediology SA, to launch their client, Japan Tobacco International... Continue reading→
New study finds that 60% of companies handle crisis badly
Studied 105 crises in 80 companies; sentiment in 450 000 media & 85 000 social media posts By Patrick Gearing, CEO Meropa Communications A new, empirical study on companies in crisis has shown that the way your respond – and the speed with which you do it – can dramatically impact on your share price, and even... Continue reading→