Latest Industry News
The route to CEO via marketing
Doug Place is a man on a mission. As the current Chairperson of the Marketing Association of South Africa (MASA) and a leading marketer in SA, he is committed to ramping up professionalism in our marketing industry, and considering how marketing can be leveraged to build robust SA businesses. As well as MASA Chairperson, Doug... Continue reading→
Applications Open for Third Intake of the ACA Women in Leadership Programme
The Association for Communication and Advertising (ACA) and programme sponsor GIB Insurance are proud to announce the launch of the third intake of the ACA Women in Leadership Programme. This groundbreaking initiative aims to champion transformation in the advertising industry, with a specific focus on promoting gender equality and empowering women to drive meaningful change.... Continue reading→
Out of the Mouths of Interns
Top: Boomtown JHB – from left Noma Mhlanga , Lindelani Dlamini and Sinakho Manxiwa Bottom: L = Boomtown JHB – Pontsho Lintoor, M = Boomtown PE – from left Saskia Smith and Anelisa Maneli and R = Boomtown JHB – Zibusiso Dube. South Africa’s advertising agencies recognise that skills development is crucial for success...
Think Inside the Box!
At the forefront of the push for food transparency and protecting our children, the Healthy Living Alliance (HEALA) has launched an innovative campaign called ‘Think Inside the Box’ to draw attention to the harmful ingredients found in ultra-processed foods. HEALA wants to make sure people understand why it’s important for government regulations to require businesses... Continue reading→
To thread, or not to thread?
Threads – Meta’s new challenge to Twitter – has exploded onto the social media scene, quickly sewing up over 30-million users within three days of launching. Threads was launched on Wednesday 5 July by Meta in 100 countries (notably not yet in the European Union, where Meta says it is awaiting clarity from regulators about... Continue reading→
African Bank Launches “You Audacious People” Campaign
In a time when South African consumers face daunting challenges, it takes remarkable audacity to envision a brighter future. If you resonate with this sentiment, you will likely find yourself reflected in “You Audacious People”, the latest brand positioning campaign launched by African Bank. As a financial institution committed to diversity and inclusivity, we acknowledge... Continue reading→
African Bank Partners With NEFTI to Exhibit African Cinematic Talent
African Bank, committed to fostering growth and development across Africa, is thrilled to announce a valuable partnership with NEFTI (NEFT Vodka and IEFTA, the International Emerging Film Talent Association) to highlight and promote young African talent. Currently running for its fourth year, the competition aims to provide aspiring filmmakers the opportunity to showcase their videography... Continue reading→
DashDigital secures 16 Finalists in the 2023 IAB Bookmark
Finalists for the 2023 IAB Bookmark Awards were recently announced and DashDigital Studio, a specialised design studio, has secured 16 finalists across four categories. A relative newcomer to the SA awards programme scene, DashDigital has rapidly risen to prominence as a leading design and digital studio, competing with top global names and delivering strategically-sound, compelling,... Continue reading→
Recognising Remarkable Results: Introducing the 2023 Effie Awards Jury
The Jury for the 2023 Effie Awards has been announced by The Association for Communication and Advertising (ACA) and Effie South Africa. The Effie Jury has the crucial responsibility of upholding the integrity of the industry’s ability to deliver against business objectives while ensuring that the judging process adheres to the highest industry standards. The... Continue reading→
Effie South Africa Sparks Dialogue on Maximising Marketing Value through Effective Procurement
Effie South Africa is bringing together a distinguished panel of senior advertising and marketing leaders to delve into the interplay between marketing effectiveness and the procurement of marketing services. The dialogue aims to explore whether efficiency is working against the growth mindset. The panel, consisting of industry experts, includes: Edna Mohale-Maphita, Marketing Director at Tiger... Continue reading→