Latest Industry News
Applications to judge 2021 Effie Awards South Africa announced
The Association for Communication and Advertising (ACA) invites representatives of the marketing and communication industry to apply for consideration to be selected to the 2021 Effie Awards South Africa judging panel. Effie highly recommends encouraging members of your team and client partners to apply to be an Effie judge. Judging helps team members better understand... Continue reading→
2021 Effie Awards South Africa announces call for entries
The Association for Communication and Advertising (ACA) has opened the call for entries for the 2021 Effie Awards South Africa. This is the first time that the globally recognised Effie Awards for effectiveness in marketing communications are being held in South Africa. The inaugural programme, initially scheduled to take place in 2020 was postponed due... Continue reading→
The BRC to commission a more comprehensive TAMS audit
There have been rapid changes in the recent video viewing landscape exacerbated by the Covid outbreak and the resultant accelerated changes in access to alternate video services and data. In this context, it is more important than ever that the industry remains confident in the TAMS (TV Audience Measurement Survey) panel, the core of South... Continue reading→
Who is the Coolest OG?
In this first-to-TV production, 12 of the Coolest OG’s are competing for a R100 000 grand prize by going through a series of fun and really cool challenges to see if they are truly THEE COOLEST OG. Contestants will go through different challenges in each episode to see who will ultimately win the title of... Continue reading→
Boomtown’s new campaign for Maxeco celebrates 30 years – 10-million pairs – of iconic safety footwear
South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is a pioneer of South Africa’s safety footwear industry. In 1991, it used its first direct injection moulding machine to create... Continue reading→
RAPT Creative wins business in Europe, opens offices in the UK and Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United Kingdom (London) and Ukraine (Kiev). RAPT’s presence in Europe will be overseen by the agency’s Head of Strategy & Consumer insight, Genevieve van Vuuren, who is based in London. A strategic,... Continue reading→
For the love of convenience
By Megan Walker, Senior Media Strategist at The MediaShop Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat... Continue reading→
The MRF releases MAPS Wave 1 data
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re extremely excited to share topline MAPS Wave 1 results with the media and advertising industry,”... Continue reading→
FoxP2 brings experienced strategy, management brain into the fold
FoxP2 has brought Sello Leshope, an industry veteran with many years of strategy development and business management experience as well as Loerie and Apex Awards wins to his name for both copywriting and strategy, into its fold as Strategic Planning Director effective April 1. Leshope joins FoxP2 from Ogilvy Africa where he was previously the... Continue reading→
Eskort rolls out an out-of-home campaign to start conversations with Mzansi
Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication... Continue reading→