Latest Industry News
Effie SA Hosts Dialogue on AI’s Impact on Marketing Effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme “From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem,” the dialogue... Continue reading→
Effie South Africa Extends 2024 Deadline
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have extended the deadline to enter this year’s programme and are calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the final extended deadline on Thursday 13th June. “We understand how demanding agency life can... Continue reading→
Visionet Launches at Kruger Mpumalanga International
Airport Ads®, part of the Provantage family of companies, has announced the extension of its exclusive airport advertising rights at Kruger Mpumalanga International Airport (KMIA) – the gateway to the world’s most iconic game reserve, the Kruger National Park, the Blyde River Canyon, ancient caves and many scenic and heritage attractions. Airport Ads has held... Continue reading→
The ACA Announces 2024/25 Board of Directors
The Association for Communication and Advertising (ACA) South Africa is pleased to announce the new Board of Directors for the 2024/25 fiscal year. The industry leaders responsible for overseeing the ACA’s commitment to the marketing and communication industry’s transformation, self-regulation, ethics promotion, advocacy, and global guidance, among others, for members, were elected at the 77th... Continue reading→
At Work While Consumers Play
Johan Scholtz, Head of Golf Ads and Provantage CFO, highlights the strategic value of Out-of-Home (OOH) advertising on golf courses. Scholtz discusses how OOH ads seamlessly integrate into the golfer’s journey, creating multiple touchpoints that engage an affluent, relaxed audience. South African golf legend Ernie Els said, “If you don’t believe you can make every... Continue reading→
How to level up your impact with games geared for social change
By Glenn Gillis, CEO of Sea Monster Gaming is arguably the world’s favourite form of entertainment, generating more money than the music and movie industries combined. A PwC report projects total industry revenue to reach $312 billion in the next four years. With the incredible growth of the industry, gaming has also become an avenue... Continue reading→
Effie Worldwide Report Shows Humanity Lies at the Heart of Effectiveness
The most important factor driving effectiveness in marketing isn’t data or AI, but human qualities and behaviours says a new global report by Effie Worldwide. The report, titled ‘Making Effectiveness Happen’, surveyed 170+ leaders and senior marketers across the industry at the world’s most effective companies, including ranked top performers in the Global Effie Index... Continue reading→
BRC Announces Update to RAMS Data
The Broadcast Research Council of South Africa (BRC), the independent non-profit industry body providing objective and transparent audience data for the radio, television, marketing and advertising sectors, has announced an imminent major release updating their radio audience measurement data. The Q4 2023 RAMS Amplify dataset will span a comprehensive 24-month period, from January 2022 to... Continue reading→
New MRF MAPS™ Consumer Data Reveals Shifting South African Landscape
The Marketing Research Foundation (MRF) and Plus94 Research announced the successful unveiling of the latest comprehensive MAPS™ (Marketing All Product Survey) dataset through a global webinar presented in partnership with ESOMAR, the world’s leading voice for the data analytics profession. The MAPS™ May 2024 release incorporated three full years of data from 2021 through 2023,... Continue reading→
The Three Apples That Changed Our World
By: Murray Legg, Co-Founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. Then came Newton’s apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs’ Apple, putting a powerful handheld window... Continue reading→