Latest Industry News
Are we using VR for VR’s sake?
David Limbert, Head of Creative Services at Magnetic Storm asks: “As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR’s sake?” VR is increasingly becoming a part of the experiential marketing landscape as brands become more confident in embracing the tech. Yet is it always appropriate? Who remembers the... Continue reading→
ACA Appeals Committee in Telkom Pitch Matter Announced
At a Board Meeting of the Association for Communication and Advertising (ACA) held at the ACA on the 27th July 2017, the Board noted the intention of the three sanctioned agencies’ intention to exercise their right to appeal in terms of the ACA Board decision to suspend their membership for a period of 12 months.... Continue reading→
Do it once more with meaning!
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We’ve heard it all before: “our consumers are distracted”; “they are multi screening”; “there is too much clutter”; “ad avoidance is on the rise”. Yes of course it’s all true but what are we as the advertising industry doing to change... Continue reading→
Debonairs Pizza takes it to a new level
Debonairs Pizza, South Africa’s most satisfying fast service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it’ to a new level with another television commercial that taps into the social fabric of its core target market. Encouraging South Africans to try the brand-new On the Triple® offering, ‘Levels’ is... Continue reading→
Mall Ads™ implements campaign for Kids Boutique
A bespoke children’s clothing shop, Kids Boutique, engaged Mall Ads™ with the aim of creating brand awareness amongst the shoppers at Mall @ Reds. Kids Boutique is a local business within the vicinity of Mall @ Reds and with no conflict of interest with the mall’s tenants, it embarked on a mall advertising campaign in... Continue reading→
Stone Soup appoints new Account Director and Account Manager
Stone Soup Public Relations is delighted to announce the appointment of Lisa Johnston and Tsungai Desando with effect from 1 July 2017. Lisa Johnston joins the company as Account Director with over 20-years work experience and a BA in Journalism and Fine Art from Rhodes University. Her practical experience in communications and management covers print... Continue reading→
Studio Universal implements campaign with Transit Ads™
DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it. The messaging and the creative are being showcased on taxis, on TRANSIT.TV™ as well as in train stations. The brand continues to reap the benefits of... Continue reading→
Vega’s ‘Find your Purpose’ campaign captures the ageless relevance of creativity
Cape Town-based creative agency, Utopia, delivers a ‘stealable’ creative campaign to create awareness of the Vega 2017 Open Day. Vega, an educational brand of The Independent Institute of Education (The IIE), recently launched a creative campaign to raise awareness about its Open Day and IIE qualifications among high school students. Vega briefed Utopia, a creative... Continue reading→
Creative is the key to effective OOH
Often the most strikingly visible part of our environment, advertising can enlivena city and add something vital to one’s early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York’s Times Square to debut its S8 and S8+, or thrill onlookers like Toyota’s 100-foot-tall billboard... Continue reading→
Boomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on... Continue reading→