Latest Industry News
Black Friday More Heyday Than Hype For SA’s FMCG Retail Sector
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. According to findings from Nielsen’s Advanced Analytics division the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector. This is based on Nielsen’s retail scanning data which shows that in November 2017, FMCG sales... Continue reading→
Everyone Deserves A Beautiful Home
In partnership with CTM, Joe Public is proud to launch a new campaign of TV commercials to position CTM’s latest offering. Having previously worked with Joe Public during the famous reign of the fondly remembered Bob and Nige commercials, CTM has once again collaborated with the agency to do what they do best – create... Continue reading→
There’s nothing vanilla about Sundays with Ads24
Whether your tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24’s series of Sunday Sundae’s activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there’s nothing vanilla about Sundays. With 4.1-million readers (that’s 54% of Sunday readers) across its... Continue reading→
people magazine continues to deliver for consumers
While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell. Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need... Continue reading→
3 Reasons why Pop Up stores are reinventing Brand engagement
John Faia, GM: Mall Ads™ says, Pop Up stores have become a trend that has stuck and one that keeps evolving, bringing something new and exciting to shoppers. The worldwide Pop Up phenomenon is a consequence of a culmination of factors, and is working effectively for both brands wanting the bricks and mortar element and... Continue reading→
Evolution of a Goldfish
Sean Sullivan – Business Unit Manager at The MediaShop says: attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so... Continue reading→
There’s nothing vanilla about Sundays with Ads24
Whether you tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24’s series of Sunday Sundae’s activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there’s nothing vanilla about Sundays. With 4.1-million readers (that’s 54% of Sunday readers) across its... Continue reading→
Boitumelo Moselane joins Eaton as Human Resource Director
Eaton has appointed Boitumelo Moselane as Human Resources Director for Eaton South Africa. Moselane will be responsible for the formulation of HR strategies, as well as overseeing the entire HR generalist function, including Learning and Development, Change Management and Labour Relations functions for Eaton in South Africa. With over 20 years’ experience in HR, acquired... Continue reading→
British Airways (operated by Comair) and kulula.com dominate at the Sunday Times Top Brands Awards 2018
British Airways (operated by Comair) and kulula.com dominated the airline categories of the Sunday Times Top Brands 2018 Awards last night. Both airline brands were awarded with three of the top six places in the business and consumer airline categories, achieving a first (kulula.com) and second (British Airways) place respectively in the Best Business Domestic... Continue reading→
Top Agency For Top Brands Is Ogilvy
Ogilvy SA retained the Robyn Putter Award in the prestigious 2018 Sunday Times Top Brands awards, announced on Wednesday night, for the agency which delivers the greatest number of creative campaigns for Top Brands category winners. The Sunday Times Top Brands Survey polls 3,500 individuals and 460 business decision makers to discover the most popular... Continue reading→