Latest Industry News
Lead and they will follow
Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward to spending the festive season with friends and family, I ponder over the year that... Continue reading→
Marketing lessons from 2021
The country has been resilient as we unpack the meaning of a new variant and South Africans and the business community continue to remain agile as our economy evens out and rebounds alongside other countries. South Africa’s back to work momentum is gaining traction as optimism to open up the country’s sectors and regain 2020... Continue reading→
Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At... Continue reading→
Amendment to the latest RAMS Amplify™ dataset
The Broadcast Research Council of South Africa (BRC) has announced that a minor amendment to the latest RAMS Amplify™ dataset was made on 3 November 2021. The issue was identified by Ipsos as a duplication of certain respondents in the data. All duplicates have been removed while the software bureaus updated the dataset on the... Continue reading→
The Internet of Things
Megan Walker, Senior Media Strategist at The MediaShop, looks at the Internet of Things in the retail and media space On the back of helping my son with an IoT focused school project, I naturally started thinking around the subject of IoT in a business context, and as is my habit I started by looking... Continue reading→
Boomtown Bayeza intern design selected for Brands & Branding 2021
Opportunity knocked for Michelle Stockwell when she was selected as one of eight for the digital marketing and creative brand agency Boomtown’s 2021 Bayeza Graduate Internship Programme. It certainly delivered when her design got selected for Brands & Branding 2021, which launched earlier this month and is available for the first time as a free... Continue reading→
AVBOB Campaign Optimises National Reach with Outdoor Network
Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments.... Continue reading→
Boomtown gears for growth in 2022
Hot on the heels of bringing creative heavy-weight Thule Ngcese onboard to further buff its creative output, Boomtown has added four other ambitious young South Africans to its team, effectively beefing up its account management, strategic and creative credentials. The newcomers are Account Director Dudu Hlatshwayo, Brand & Communication Strategist Marvyn Msipha, Art Director Mongezi... Continue reading→
Live broadcasting the new live experience?
Is ‘live broadcasting’ the new ‘live experience’? According to Global Review Research, which projects the global video streaming market size will reach $223.98-billion by 2028, oh, yes, indeed it is. The growth of live broadcast is being driven, in part by the fact that they are limited in their scale and reach and are expensive... Continue reading→
Lessons from TV
Colin Ramparsadh, Business Unit Director at The MediaShop Over the years we have learned a lot from TV, despite our parents often despairing that the hours and hours spent in front of the box instead of studying would ruin our lives! There is some merit in watching television though – let me explain. In the... Continue reading→