Latest Industry News
A digital first approach transforms business results
Marketers are adopting ecommerce at a rapid rate and can reap great rewards, says Michael King, Head of Reprise Digital South Africa, an IPG Mediabrands company. In the past, and especially in South Africa, brands have been reluctant to sell goods and services online and consumers have been hesitant to share their credit card details.... Continue reading→
The next level of marketing is here!
Over the past decade there has been significant advances in the advertising and marketing fields. A first in South Africa, Kirsty Dugmore of SugaSpice will be hosting a “Modern Marketing Bootcamp” to bring together the principles of Evidence-Based thinking in a useful and inspiring workshop. “Marketing has certainly come a very long way over the... Continue reading→
Twenty Copywriting Bursaries To Be Provided Through New Advertising Industry Initiative
The official industry body for the advertising profession, the Association for Communication and Advertising (ACA) has secured funding toward providing twenty academic bursaries to prospective students looking to enter the exciting world of Copywriting. The initiative has the full backing and support of the Creative Circle, an organisation dedicated to maintaining high levels of creativity... Continue reading→
Boomtown helps Hogan Lovells’ Africa Forum to Make an Impact
Governments around the globe are rallying behind the message that the African continent is open for business as an ideal investment opportunity. It is with this message in mind that Boomtown developed the 2019 event concept for the sixth annual Hogan Lovells’ Africa Forum event, themed ‘Making an Impact’. Making an Impact supports the principle... Continue reading→
#ROOTS2019 sheds light on buyer behaviour
Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. CEO of SPARK... Continue reading→
Content must find me
Andile Qokweni Business Unit Manager at The MediaShop No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an infinite amount of youth based entertainment options. For some of our younger... Continue reading→
Triggerfish launches free career-focused learning platform for animators
Triggerfish, in partnership with Goethe-Institut and the German Federal Ministry of Economic Cooperation and Development, has launched Triggerfish Academy, a free digital learning platform for anyone wanting to understand more about the career opportunities and how to get started in the field of animation. The website features 25 free video tutorials, quizzes and animation exercises... Continue reading→
Ogilvy SA roars at the Cannes Lions 2019 awards
Ogilvy South Africa received recognition for four campaigns at this year’s global awards. With over 40,000 entries from over 90 countries, the competition is the world’s largest platform to celebrate Advertising, Communication and Design. Ogilvy SA was recognized 12 times across the Print, Direct, Design, Public Relations, Brand Activations, Radio and Activation categories. The wins... Continue reading→
Young South African wins gold at Cannes ad awards
With one of his first ever TV commercials, Nare Mokgotho has won gold at the 20th Shots Young Director Awards held annually during the Cannes Lions Festival. The ad, which attracted the attention of the ASA when it aired in South Africa, is for the Showmax Zero Bucks Given campaign. A South African has taken... Continue reading→
Simple solutions to disruptive measurement challenges
Audience measurement is vital for all media from print to TV, radio and digital because it allows editors and broadcasters to plan their content and advertising space and for advertisers to assess the best opportunities for a successful campaign. At last year’s PAMRO All Media Research Conference in Lagos, Nigeria, Ipsos put forward a scenario... Continue reading→