Welcome to Amplifier – we’re an industry news website focused on the public relations, advertising, media and marketing fields.

Make contact to get your press releases amplified!

Latest Industry News

Engen and DSV Bybox hit the 20 000 mark

Engen partnered with logistics group DSV Global Transport and Logistics (previously UTi Distribution) in 2014 and over the past three years the partnership has gained significant traction, having recently broken the 20 000 parcel barrier. There are currently 65 DSV Intelligent Bybox lockers at Engen service stations across South Africa.According to Seelan Naidoo, Engen’s General... Continue reading

Space is running out, book your seats for the IAS new business course

With the IAS new business course, less than two weeks away, the Independent Agency Selection (IAS) recommends that agencies book their seats now as this promises to be one for the books. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – aimed at... Continue reading

What marketers are looking for in 2018 – IAS masterclass

The Independent Agency Search & Selection Company (IAS) will hold its first masterclass of the year on Tuesday 23rd January 2018, entitled ‘What Marketers are looking for in 2018’. The masterclass will feature leading industry panellists. These include: Masterclass will cover the following: Panel Discussion Expected outcome and views for the next 12 months and... Continue reading

Caxton Factories: Providing efficient printing solutions

Caxton Local Media is the largest printer of newspapers in South Africa, with 10 strategically located cold-set factories across the country. Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, explains how the first-world technology and national footprint of their factories create a highly-cost effective, seamless printing and distribution solution... Continue reading

Vega Game Jam 2018 puts aspiring young game developers to the test

Students skilled in everything from animation and design to web development at Vega, a brand of The Independent Institute of Education (The IIE), are stocking up on snacks and plenty of coffee in preparation for the annual 48-hour Global Game Jam, taking place on 26-28 January 2018 at Vega’s Jo’burg and Cape Town campuses. Vega... Continue reading

Toyota South Africa, FCB Africa ‘Renew Vows’

Toyota South Africa and FCB Africa have ‘renewed their vows’ meaning that one of the longest-standing relationships in the local advertising & marketing industry will continue uninterrupted. FCB Africa, then Lindsay Smithers, was awarded Toyota SA’s advertising & marketing business in 1961 and helped launch the first Toyota vehicle in South Africa, the Toyopet Stout,... Continue reading

M&C Saatchi Abel celebrates an African Christmas with Bakers biscuits

South African consumers are used to watching ads showcasing a snowy Christmas while they swelter in the December heat. That’s why, when Bakers approached the agency to create a campaign to promote the Bakers Choice Assorted range, it opted for a uniquely authentic approach. Christmas is peak selling time for Bakers, and it’s at this... Continue reading

In times of economic uncertainty, it pays to carefully consider the commitment you’re make with a cellphone contract

Junk status. Downgrades. Inflation. Recession. Fuel price hikes. These are terms South Africans are exposed to on a daily basis. The reality is that there’s a great deal of uncertainty about the economy, which means that consumers need to consider their financial wellbeing. Of course, reducing your debt and other financial commitments is an important... Continue reading

Takealot.com teams up with M&C Saatchi Abel to spread Christmas cheer

  Takealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head. The campaign features Sibusiso, the kasi kid who is always ready to help his family – even if that simply means showing them... Continue reading

Scroll to top