Latest Industry News
The Times of India launches innovate campaign to empower LGBTQ community
The Times of India (TOI), India’s iconic media house, launched the ‘Times Out & Proud’ initiative on International Day Against Homophobia (May 17) to carve out a mainstream space for members of the community who identify as LGBTQ to interact, share and collaborate with the entire Indian population. Created in collaboration with FCB Ulka, ‘Times... Continue reading→
The Lucky Listener Radio Show launches
The Nfinity Group, in partnership with Mediamark, is gearing up to launch episodes of The Lucky Listener Radio Show on Jacaranda FM and East Coast Radio to air seven days a week. “The show is an exciting and groundbreaking product partnership with radio trailblazers Mediamark, forging a new way of thinking to provide another level... Continue reading→
Primedia Outdoor brings a game-changing approach to Primelites
Primedia Outdoor is moving from bi-monthly to weekly rotations on their impactful Primelite billboard holding across Gauteng. This dynamic selling position provides brands with an opportunity to maximise reach in high-income and high LSM/SEM areas of Pretoria and Johannesburg more frequently than ever before. These Primelites are supported with currency data from ROAD and are... Continue reading→
HelloFCB+ and Netflorist say it with a Pencil
Newly formed Cape Town agency, HelloFCB+, has already landed its first piece of major silverware in the form of a Wood Pencil at this year’s annual D&AD Awards in London. The award was given in the Digital Marketing – Use of Trends & Tactical Marketing category for the Netflorist ‘Say it with a Cactus‘ campaign... Continue reading→
Savanna Non-Alcoholic Lemon: break the rules, change your world
Savanna has always been the maverick of the South African cider market. It’s challenged the category norms with innovations like Savanna Loco – cider infused with Tequila flavour – and the rum-flavoured Savanna Blackbeard. Now it’s gone one step further with the launch of Savanna Non-Alcoholic Lemon, South Africa’s first non-alcoholic cider. Designed to respond... Continue reading→
Ogilvy South Africa In Triple D&AD Win
Ogilvy South Africa wins again on the world stage, capturing three Pencils at the prestigious D&AD 2019 Awards. A global platform recognising creative excellence in advertising. The agency scored 2 Pencils for its collaboration between the Nelson Mandela Foundation and Philips South Africa, with the Shave To Remember Campaign. Winning a Graphite pencil for Direct... Continue reading→
FCB Joburg wins D&AD Pencil for Africa’s Travel Indaba
Hot on the heels of being part of the team praised by Tourism Minister Derek Hanekom for delivering the “best Africa’s Travel Indaba hosted yet”, FCB Joburg has received another accolade for its work on the account. This time, it’s a Wood Pencil from the D&AD Awards, which bestows the most prestigious awards in the... Continue reading→
Joe Public Awarded In Both British And Dutch Markets On The Same Night
Last night’s D&AD Awards in London ended with a bang as South Africa was ranked 9th among 45 countries, with a total of 15 prestigious Pencils awarded. Joe Public United couldn’t be prouder to have been the most awarded creative agency amongst their South African peers on the night scooping a Yellow Pencil (Gold), a... Continue reading→
Target Group Index research achieves phenomenal year-on-year revenue growth
By Maria Petousis, executive: TGI for Ask Afrika Target Group Index (TGI) research had an astonishing year, achieving a 22% revenue growth, servicing close to 70 top companies, with 12 Johannesburg Stock Exchange-listed companies, 14 multinational companies, eight media owners and eight banking and insurance service providers topping the list. Furthermore, 75% of the top... Continue reading→
Boomtown assists Mashesha Stoves develop its purposeful brand
Award-winning Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100,000 grant to increase awareness of innovative stove and its benefits. Mashesha Stoves are scientifically engineered to provide clean, safe and an environmentally conscious way to cook. Initially designed for use in rural communities, it is also a convenient way to cook... Continue reading→