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Zwelethu Radebe returns from Netflix series to direct Lunch Bar ad featuring local legend Khuli Chana

Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without... Continue reading

An April update on the MRF and MAPS

The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing segmentation workshops that will continue in April. January saw the introduction of the potential segmentation model workshops with marketers from... Continue reading

Adspend – January 2022

The Top 10 South African January 2022 advertisers Advertiser Jan-20 Advertiser Jan-21 Advertiser Jan-22 1 OUTSURANCE INSURANCE  R                   98 066 510 OUTSURANCE INSURANCE  R                 114 261 425 SHOPRITE HOLDINGS LTD  R                 130 156 541 2 SHOPRITE HOLDINGS LTD  R                   95 629 295 UNILEVER SA  R                   96 154 966 SHOWMAX  R                 115 227 166 3 CLIENTELE... Continue reading

Jameson launches new platform to help small restaurants and bars bounce back

Irish whiskey brand, Jameson, officially launched its new platform – Jameson Supper Club – at Johannesburg restaurant, A Streetbar Named Desire, last month (31 March 2022). The platform, a riff on supper clubs and pop-ups, is intended to help restaurants, pubs and wine bars recover and rebuild following the financial impact COVID-19 regulations and trading... Continue reading

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