Latest Industry News
Balancing paid, owned and earned media – are you getting it right?
Is our owned, paid and earned media all aligned to give you the best possible return on your marketing spend? If you get it right, you combine your efforts to build your brand, emphasise the right message and drive customers down your sales funnel. But what exactly is “paid”, “owned” and “earned” media and what does... Continue reading→
Absa Launches ChatBanking on WhatsApp with 360° campaign from FCB Joburg
Absa Group has officially launched its ChatBanking on WhatsApp service with a 360° campaign from FCB Joburg. Almost 12 000 Absa customers have registered for ChatBanking on WhatsApp since its soft launch phase, which kicked off in early July this year. This campaign is expected to increase that number significantly. WhatsApp, a simple, reliable, and... Continue reading→
Finalists Announced For Premier Entrepreneurial Competition’s 30th Edition
Celebrating three full decades of discovering and cultivating the best entrepreneurial talent that South Africa has to offer, the highly esteemed Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has announced the shortlist of 14 standout entrants who have made it through to the final round of this year’s competition. According to Gugu... Continue reading→
Your Eyes Aren’t Playing Tricks On You!
Cinemark first to bring hologram advertising to Africa Cinema advertising has been the advertising medium of choice for brands because it can engage various demographics successfully by creating the right conversations, with the intended target market at the right time. Strategic movie scheduling will ensure that a brand’s key message will be received by the... Continue reading→
Ogilvy Wins Loeries 2018 In Marathon Style
Ogilvy South Africa took home 23 statues from the 2018 Loeries held in Durban, including its 8th Grand Prix in a row. The group’s awards tally was led by an exceptional performance from Ogilvy Johannesburg, which claimed the Grand Prix in Film Communication for Kimberly-Clark “The World’s First Baby Marathon”. Winning work for Ogilvy came from a range of clients including Kimberly-Clark, AB inBev, OMO,... Continue reading→
Unpack the source code of your African Identity at the 2018 Fak’ugesi African Digital Innovation Festival
The Fak’ugesi African Digital Innovation Festival, “Tap Your Afro Source Code”, has announced the line-up of its 2018 programme promising to yet again transform Johannesburg into a celebration of technology, creativity and innovation from across the African continent. The full program of activities running from 18 August to 29 September 2018, Fak’ugesi will take place at... Continue reading→
Ogilvy Cape Town’s Rangaka Takes Lories Chair
Tseliso Rangaka’s appointment as Chair of the Loeries 2018 is “a milestone moment” according to Ogilvy Cape Town MD Vicki Buys. Rangaka has been ECD at the agency since 2015, when he succeeded Chris Gotz, and Buys says this industry recognition is thoroughly deserved: “Tseliso has changed both the way we work and how we... Continue reading→
Mall Ads implements campaign for Aromat
Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged and interacted with shoppers on... Continue reading→
Primedia Outdoor launches Radio-to-Road synergy in Zambia
In continuous efforts to expand innovative product offerings in Sub-Saharan Africa, Primedia Outdoor today announced Radio-to-Road initiative in Zambia, an integrated multi-channel solution that enables audio and visual channel synchronicity allowing clients to create high-impact campaigns. To build memorable content that is appealing and engaging, Primedia Outdoor has partnered with the local Zambian commercial radio... Continue reading→
#Ads24Diski18! And the winners are …
Ads24 is pleased to announce the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August. Nikki Lewin (Alphabet Soup), Wilise Laurent (Dentsu Aegis), Marizanne Scholtz (HAVAS), Keeva Arnold (TBWA Hunt Lascaris), Ilse Hayes (CARAT), Ricardo Lopes (OMD) each walk away with a PS4 console and official 2018... Continue reading→