Latest Industry News
Gaining Momentum through Energised New Campaign
Conceptualised by creative agency House of Brave, Momentum embraces its most valuable asset in distinctive brand drive Momentum has unveiled its new brand campaign, designed to engage with their market through a message which resonates with individuals and financial advisers alike. The campaign, conceptualised by creative agency House of Brave, is based on a fundamental... Continue reading→
The changing face of retail
Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Despite challenging global economic conditions, retail sales in South Africa rose 1.3 percent year-on-year in July. You can download the full Stats SA report here. Even though this is in line with expectations, it is still a positive sign that consumers have been... Continue reading→
Tribeca successfully launches the first LEGO® Certified store in South Africa
The Great Yellow Brick Co appointed Tribeca Public Relations (Tribeca) to support the launch of South Africa’s first LEGO®-Certified Store, with the aim of raising awareness and driving opening sales of the store in Sandton City Shopping Centre.The 179m2 Sandton City store is also the first LEGO® Certified Store in Africa, with similar stores found... Continue reading→
Mikateko Media wins SAA, Sawubona account
Strategic communications agency, Mikateko Media, has announced that it has won the pitch to publish Sawubona, the magazine brand of South African Airways (SAA), for the next three years. Their first issue will be on flights from today (1 October).With the new Sawubona, readers can expect a complete redesign of the print magazine as well... Continue reading→
SCOPEN Africa news & feedback from the AdForum global worldwide summit autumn preview – Amsterdam
SCOPEN Africa in conjunction with the IAS will be hosting two post-event masterclasses to provide news and feedback from the AdForum Worldwide Summit that took place in Amsterdam during the month of September. These masterclasses will focus on the Amsterdam AdForum highlights and other memorable moments from three days with 30 other international pitch consultants... Continue reading→
Goodbye consumers, Hello AI!
The job of branded goods and companies is about to get much harder, says Sandra Burger, Business Unit Manager at The MediaShop Smart assistants or rather AI (Artificial Intelligence), much like butlers or assistants of an era gone by, will require companies to transform their strategies by no longer selling to their previous direct customers and... Continue reading→
Massive New Billboard Campaign Set to Promote Key Opportunities for Early Childhood Development
The DG Murray Trust and Primedia will together launch one of thecountry’s largest ever national outdoor media campaigns, demonstrating the power of earlychildhood development to change the future of South Africa. The billboard campaign will showcase three large-scale initiatives to prevent nutritional stunting and promote early learning and reading – namely Grow Great, SmartStart and... Continue reading→
Customer experience driving CRM’s evolution
The urgent need for businesses to attract and retain customers in today’s fiercely competitive market has revolutionised customer interaction and Customer Relationship Management (CRM). This is now a technology-driven business discipline underpinned by the advent of big data analytics, AI and the cloud. What used to serve primarily as an application to manage a customer... Continue reading→
Finalists for AMASA Awards announced
The shortlist for the highly anticipated AMASA Awards taking place on the 10th October 2018 is finally here! A record number of entries have been received this year from specialists across media, creative, direct, PR and specialist agencies. “This year’s edition has seen a record number of entries making 2018 the most competitive iteration yet,”... Continue reading→
Primedia Outdoor and DG Murray Trust team up to inspire early childhood development
In support of DG Murray Trust’s commitments to develop South Africa’s potential, Primedia Outdoor has recently joined forces with the Western Cape-based foundation on a six-month campaign to generate a stronger demand for quality early learning and nutrition for young children. “Children are the source of human capital. If we want to change the education... Continue reading→