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Latest Industry News

Social Media Managers need a seat at the table

Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep understanding of digital landscapes and audience engagement. Yet their potential remains grossly underutilised in the planning process – Dean Kriel,... Continue reading

Cape Town sisters taking Africa’s stories to the world

Ananta Design Studio: A design house partnering with local craftspeople, creating jobs, empowering communities, and putting local design on the global stage. The work of Cape Town’s local craftspeople was all the inspiration that sisters Viveka and Rucita Vassen needed to start Ananta Design Studio, their design and décor business that reimagines the traditional handiwork... Continue reading

The growing intersection of gaming, marketing and social responsibility

Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills such as listening, compromise, and problem-solving. But learning behaviours, skills and habits through games and play doesn’t stop there.  Games have been shown to help children learn and cement mathematical concepts... Continue reading

The Influencer Impact

The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global... Continue reading

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