Latest Industry News
Brands Need Activations to Take Back the Market
There’s more than enough evidence to confirm that consumers aren’t brand loyal and nothing about lockdown changed that. In fact up to 36% of consumers have tried a new brand since the pandemic started and 73% of those consumers plan to incorporate the brands into their new routines1. Recognising this, and that there are no... Continue reading→
Boomtown enhances its digital service offering
Following the promotion of Cayleigh Zambonini to Digital Integration Manager, Lisa Snyman to Digital Project Manager and Liesl Silverman to Digital Copywriter, as well as the appointment of Brenda Ulay as Community Manager & Content Creator, Boomtown has enhanced its digital service offering to ensure a ‘digital first’ mindset across the business and for its... Continue reading→
FCB Joburg tweaks concept approved before lockdown for Debonairs
FCB Joburg has tweaked a concept originally conceived, approved and shot before lockdown for Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment. According to the agency’s Creative Director Mbeu ‘Snooze’ Kambuwa, who worked on the TVC with Copy writer Marvin Mpanda and Art Director Kabelo Mabaso, Debonairs Pizza’s Marketing Executive, Toni... Continue reading→
Old habits die hard – or do they?
Sean Sullivan – Associate Media Consultant at The MediaShop Changes in consumer habits have taken place on a massive scale due to lockdowns and social distancing decrees. Consumers have had to adapt to work without offices, fitness without gyms and schooling without classrooms. Evergreen trends of cocooning and wellness have intensified as consumers spend more... Continue reading→
AMPD Studios Live by Old Mutual clinches exclusive interview with SA jazz legend Caiphus Semenya
AMPD Studios Live by Old Mutual, an innovative new partnership between Old Mutual and HaveYouHeard, has secured an exclusive interview with South African jazz legend, Caiphus Semenya. The interview, which will be conducted by local pop icon Riky Rick, takes place on September 30th at 21h30 during the final episode of AMPD Studios Live by... Continue reading→
McCann1886 creates new TVC for Dettol ASL
McCann1886 created a TVC for global brand, Dettol, to showcase the effectiveness of its iconic Antiseptic Liquid as a disinfectant that can be used across surfaces around the home. Marketing Director, Kunal Sahgal, wanted the TVC to announce that Dettol Antispetic Liquid can now be used on household surfaces including the most germiest – kitchen... Continue reading→
HaveYouHeard achieves 7 consecutive weeks of online sales growth for prestigious UK children’s clothing brand Trotters
South African based agency, HaveYouHeard, has broken its client’s own records by achieving seven consecutive weeks of online sales growth. HaveYouHeard won theTrotters business late in 2019 and opted to run the account out of its London office while the Johannesburg team was tasked with research, strategy and creative execution. Cape Town provided essential client... Continue reading→
South Africa’s Covid-19 Tracing app – would you download it?
By: Jarred Mailer-Lyons, Head of Digital at The MediaShop As the Covid-19 pandemic continues to spread, scientists are working around the clock to develop a cure, and on the other side of the spectrum – independent developers and multinational corporations are working at the same pace to develop apps and services related to contact tracing.... Continue reading→
Are relationships more important than brand quality and price?
Louise Hefer, Business Unit Manager at The MediaShop I was driving past an informal settlement not so long ago. The vibrant energy that emits from the sidewalks is tangible with the hustle and bustle of street vendors and people going about their daily tasks. What I always find interesting is the close proximity of each... Continue reading→
You can help media industry professionals in need
Times are tough, more so than usual. Colleagues we know in our industry have fallen on tremendously difficult times. It’s been both mentally and financially painful. The Advertising Benevolent Fund (ABF) is a fund designed to be serving the advertising industry, supporting these very people in need. But we need your support before we can... Continue reading→