Latest Industry News
Move over Musk: meet the 25-year-old SA tech billionaire in the making
South Africa has produced some of the most talented tech entrepreneurs in the world, from Mark Shuttleworth, founder of the Ubuntu Project – a popular Linux-based operating system and the first African to travel to space – to Elon Musk, world-renowned tech entrepreneur and the brains behind Tesla’s electronic car model. While their stories are... Continue reading→
FCB Joburg & Mrs Balls: Turning Meals You Like Into Ones You Love
Tiger Brands’ 147-year-old flagship brand, Mrs Balls Chutney, has taken to the small screen to reinforce its stature within the category. While South Africa’s favourite chutney currently dominates consumers’ pantries with almost 70% of the market by volume and 74% by value, (Source: Nielsen, MAT April 2018) the brief put to FCB Joburg’s team of... Continue reading→
Are Foogle the enemy?
Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination says Richard Lord, Head of Digital / Business Unit Manager at The MediaShop. But, is that so bad? One of my favourite TV shows growing up was Pinky and the Brain (you’re humming that tune... Continue reading→
It’s inter-high at SPARK Media’s Sport’s Day
It’s that time of year again – SPARK Media’s annual Sports Day! This year SPARK Media takes participants back to school and more specifically, to that inter-high sports day to unleash their inner jock, cheerleader or nerd.As in the previous years, SPARK Media have again catered to both the sporty and the brainy and invite... Continue reading→
Sovereign Foods partners with Boomtown
Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. Cater Chicken, Chef’s Choice and Chicken ‘Tizers fall under the Sovereign Foods Food Services division and a brand awareness... Continue reading→
Living creatively
By Unathi, illustrator and graphic designer at Boomtown Many have questioned the origin of human existence and searched every corner of their mind to find a reasonable explanation. Some have yielded themselves to the idea of a higher power, a creator, who thought out the universe, nature and humanity and brought it to be. Christianity,... Continue reading→
Markex 2018: Use promotional items as part of your holistic marketing strategy in tough economic times
As South Africans continue digesting the unwelcome news of the country’s gross domestic product (GDP) reduction of 2.2 percentage points in Q1 of 2018 – the worst quarterly contraction in nine years – the marketing profession is evaluating its ongoing quest to showcase the value it can bring to business. Speaking during a panel discussion... Continue reading→
The Council of Event Professionals Africa launches
In a bid to elevate careers in the event industry, promote excellence and professionalism, the Council of Event Professionals Africa (CEPA) has been created. The brain child of the Southern African Association for the Conference Industry (SAACI), the International Festivals and Events Association (IFEA) Africa, and the Exhibition and Event Association of Southern Africa, CEPA... Continue reading→
BBM Signs Eskimi as Exclusive Mobile Advertising Partner in Nigeria
BBM and Eskimi, a global programmatic platform, today announced an exclusive mobile advertising partnership in Nigeria. The combined market-leading, mobile first solutions of Eskimi and BBM enable brands and advertisers to reach and engage with mobile audiences on both Android and iOS across Nigeria. “BBM works with best-in-breed partners globally, in a continuous effort to... Continue reading→
Sweet! Gen Next gives Engen the Thumbs Up
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the ninth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in Engen’s social investment, and sponsorship initiatives, the company remains... Continue reading→