Latest Industry News
‘Light’-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an ‘upside’ to look forward to, even in trying times. The campaign consists of a video content series featuring influencers who are known for their optimism and enthusiasm on their various social...
RAPT Creative delivers successful 3-pronged influencer campaign for Beefeater
RAPT Creative has successfully delivered a 3-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand in South Africa. According to Beefeater Marketing Manager, Grant Hendricks, the gin category continues to boom with the spirit’s widespread appeal driven by both occasion... Continue reading→
I hope all is well
Maggie Pronto, Business Unit Manager at The MediaShop says “with South Africans experiencing increased levels of stress and anxiety, it’s time for us once again to be more authentic with each other.” For most including myself, this is how we start off a mail or conversation. Over the past few years though, this question has... Continue reading→
South Africa’s Best Liked Ads – No surprise who’s made the list again – it’s FCB
Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 last week (Friday June 10) and – no surprises here – FCB Joburg dominated the line-up with five Proudly South African television commercials, three in the Top 10 at positions 3, 8 and 9 and the other two ranking 13 and 18.... Continue reading→
Effie Awards South Africa entry deadline fast approaching
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to submit their Effie Awards entries before the Last-Minute Entry Deadline on Wednesday, June 15th. Entries must be submitted via the Effie Awards South Africa website timeously as acceptance of entries via... Continue reading→
Diversity, Equality and Inclusion: What they mean for FCB Joburg nd Hellocomputer
This year’s edition of the Disability Career Expo attracted 1300 learners with disabilities, as well as educators, entrepreneurs, corporate organisations and NGOs. Included in this number were FCB Joburg and Hellocomputer, the only marketing and advertising organisations to participate in the two-day event in May. We asked Joey Khuvutlu, MD of the FCB Joburg and... Continue reading→
Toyota continues winning streak with stellar performance at 2022 Car of the Year
Toyota continues its winning streak on the continent with a stellar performance at the 2022 Car of the Year awards that included the overall Car of the Year trophy and four of the nine categories. Monday night (June 6), the South African Guild of Mobility Journalists (SAGMJ) named the Toyota Corolla Cross the 2022 Car... Continue reading→
Top 50 DSTV programmes – May 2022
Top 50 DSTV programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Prime Time 17h30 – 22h00 Adults 15+ years U:38694 S:8237 Digital DSTV U:23690 S:6660 Day Date From To Station ProgrammeTitle Genre AR Viewers Share AR Viewers Share Fri 13/05/2022 1932 2000 MZAN Gomora Dram 2.92 1 127 879 10.2 5.72... Continue reading→
Top 50 FTA programmes – May 2022
Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. SABC 1/2/3/ETV, All Adults 15+ Prime Time 17h30 – 22h00 Day Date From To Station ProgrammeTitle Genre AR Viewers Share Fri 13/05/2022 2030 2059 S1 Uzalo Dram 14.95 5 783 736 54.7 Tue 31/05/2022 1929 1958 ETV Scandal... Continue reading→
MAPS, even more data – all in one place
The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 to December 2021 fieldwork of data and is the second MAPS release for 2022. “Since we started the MRF and MAPS, there have been a... Continue reading→