Latest Industry News
World Social Media Day: how the communications phenomenon has changed the world and business
30 June is acknowledged around the globe as World Social Media Day, which is dedicated to celebrating the impact that social media has had (and still has today) on how we communicate, how it helps people connect around the world, and how it brings people together. Since its inception in 1997, with the site SixDegrees.com... Continue reading→
Green marketing: success starts at home for the brand – and the marketer
By Willem Steenkamp, senior writer and editor at Flow Communications Marketing can be a cynical, cutthroat business; ask anyone who’s done it. But when it’s authentic and it makes the world a better place, it’s at its very best. Green marketing is a case in point. A concept that first appeared in the 1970s but... Continue reading→
Outdoor Network Expands Digital Rotator Network with New Site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers are active consumers with disposable income at-hand and are primed to engage with top-tier brands. However, to date, targeted Digital Out-of-Home (OOH) advertising has been... Continue reading→
Coral Communications introduces Thoughtfluence
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action. Thoughtfluence represents a significant evolution in the realm of influencer marketing. Traditionally focused on promoting products and services, influencer marketing... Continue reading→
The Cadbury LunchBar ad that’s making advertising fun again
VML South Africa recently dropped a 360 ad campaign for Cadbury LunchBar that has South Africans laughing and craving the sweet, nutty taste and ingredients of this iconic chocolate bar. And according to the campaign, we’re not the only ones with a taste for Cadbury LunchBar chocolates – extra-terrestrials are on the hunt for the... Continue reading→
Nielsen Sports SA appoints Technical and Innovations Director
Nielsen Sports South Africa, a leader in sponsorship media valuation data analytics, has appointed Eddie Roux — formerly Head of Automation at Nielsen Sports SA and a veteran expert in data analytics — to the newly created Technical and Innovations Director position. This signals an operational shift towards a more technologically driven organisation in a...
The ethics of using AI in creative writing
By Willem Steenkamp, senior writer and editor at Flow Communications At Flow Communications, like many companies, we grapple with the ethics of using artificial intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed... Continue reading→
Gen Z and Alpha are redefining how SA brands see gaming
By Glenn Gillis, CEO, Sea Monster Brands have a long history of using games. In fact, the first branded game – a simple beer-pouring arcade game designed to promote Anheuser-Busch in bars in the UK – dates back to 1983. UK brands quickly started hiring developers to build bespoke games for marketing purposes. In 1984,... Continue reading→
Privacy-first advertising
Privacy-first advertising: How server-side tracking changes the game By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator, +OneX It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies... Continue reading→
Melanie Campbell takes a seat at the helm at RAPT Creative
RAPT Group welcomes aboard Melanie Campbell as Partner: Group Strategy, effective from July 1. Campbell, with over 26 years of comprehensive experience in marketing and business transformation across diverse international markets, brings a wealth of knowledge and a fresh perspective to RAPT. An Empathetic Maverick In her own words, Campbell describes herself as “an... Continue reading→