Latest Industry News
Creating experiences as a day job
A career in event management can be a stressful way to make a living. You have to make sure that every aspect of your client’s event goes perfectly to plan – if something goes wrong it can be a complete disaster. Get it right and you will give your client and their guests an experience... Continue reading→
Challenges facing marketers, creative and media agencies in the changing digital environment – identified by AGENCY SCOPE South Africa 2017/2018
Analysis shows that alignment between the challenges identified for marketers and those for agencies relate to the need to have clear metrics and to be able to generate ROI (return on investment). Also, for marketers and agencies, the most mentioned challenges are to deliver bigger creative ideas and be more innovative. This is according to... Continue reading→
But what happens after Mandela Day?
Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don’t do on any other normal day. Local celebrities, politicians and every day citizens were visiting old age homes, orphanages... Continue reading→
The world of branded content explained
The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content. Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners,... Continue reading→
BBM and Planet Sport Publishing Bring PlanetF1 to Motorsport Fans Worldwide
A pit stop for fans in BBM Discover with live race timings, commentary, driver standings, expert analysis and more Following the successful introduction of popular sports services Football365 and Tennis365, BBM Messenger and Planet Sport Publishing are pleased to extend their partnership to launch PlanetF1 for avid motorsport fans worldwide.“Digital technology is changing the way... Continue reading→
Brands: taking centre stage at festivals
Brands need to become part of the festival conversation, and grab opportunities to connect with revellers with both hands. What does the word festival mean to you? And if you ask the person next to you it will mean something different. The Oxford English dictionary defines festival as: a day or period of celebration, typically... Continue reading→
Ogilvy SA effective campaigns recognised in Apex triumph
Ogilvy emerged from the recent Association for Communication and Advertising (ACA) APEX awards with an unrivalled five awards, underlining the agency’s position as an industry leader in effective communication. In the Launch category, Ogilvy secured a silver award for the Audi #untaggable campaign, a bronze for the Carling Black Label #NoExcuse campaign and a bronze... Continue reading→
Mango awarded Best Low-Cost African Airline in Africa
Mango Airlines has been presented with the most sought-after award in the aviation industry. The Skytrax World Airline Awards – often referred to as the “Oscars of the aviation industry” – has announced that Mango is the ‘Best Low-Cost Airline’ of 2018 – a victory that spans the entire network of African airlines. “We could... Continue reading→
Robin Adams joins Egg Films
Commercials director Robin Adams has joined the nest at Egg Films, where he’s teamed up with producer Kerry Hosford and already finished his first successful flight.After graduating from AFDA Cape Town with honours, Robin’s first ad, Ster Kinekor Vision Mission My Son The Flyer, won five M-Net TAG Awards, including Best Newcomer and Best Direction. He... Continue reading→
Generation Z is coming!
Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically... Continue reading→